Instagram and TikTok are excellent platforms for your business to grow. They allow you to reach out to potential customers, build a community of followers, and make money from your photos and videos. But how do you achieve these things? In addition to content being the top factor, hashtags are the second tool you can optimize immediately.
There are thousands of hashtags, and they change every day. This is why it is impossible for any human being to manually search through all of them and find the most relevant ones for your business.
Luckily, after a while of selection and research, today we will share lists of the most relevant and trending Airbnb hashtags for you to use for your content on TikTok and Instagram. We will also show tips and tools to help you do this faster and more comfortably.
Let’s start!
Best Airbnb Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Airbnb hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#travel #travelblogger #getaway #staycation #airbnb #booking #bedandbreakfast #homeawayfromhome #guesthouse #bnb #vacationrental #holidayhome #airbnbhost #vacationhome #airbnbexperience #airbnbsuperhost #vrbo #superhost #bookingcom #homeaway #airbnbhomes #holidayrental #airbnbphoto #airbnblife #shorttermrental
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #travel | 654,000,000 | 140,400 | 114,800,000,000 | 1,000,000 |
| #travelblogger | 79,347,333 | 12,174 | 2,000,000,000 | 14,301 |
| #getaway | 10,706,927 | 4,526 | 907,500,000 | 13,900 |
| #staycation | 9,016,689 | 2,367 | 3,000,000,000 | 45,200 |
| #airbnb | 8,541,676 | 2,604 | 3,700,000,000 | 2,046 |
| #booking | 3,876,488 | 2,284 | 274,800,000 | 2,277 |
| #bedandbreakfast | 2,312,788 | 705 | 25,900,000 | 213 |
| #homeawayfromhome | 1,991,721 | 176 | 71,100,000 | 1,400 |
| #guesthouse | 1,748,548 | 717 | 64,800,000 | 577 |
| #bnb | 1,385,817 | 591 | 696,400,000 | 1,106 |
| #vacationrental | 1,260,139 | 900 | 91,500,000 | 273 |
| #holidayhome | 1,125,477 | 645 | 84,000,000 | 309 |
| #airbnbhost | 1,017,654 | 1,129 | 531,900,000 | 783 |
| #vacationhome | 900,577 | 629 | 71,200,000 | 308 |
| #airbnbexperience | 872,231 | 759 | 195,300,000 | 779 |
| #airbnbsuperhost | 861,667 | 371 | 55,600,000 | 322 |
| #vrbo | 769,122 | 385 | 221,900,000 | 456 |
| #superhost | 567,569 | 235 | 23,600,000 | 269 |
| #bookingcom | 477,630 | 180 | 10,300,000 | 314 |
| #homeaway | 447,246 | 120 | 2,700,000 | 109 |
| #airbnbhomes | 377,477 | 150 | 1,400,000 | 154 |
| #holidayrental | 352,788 | 139 | 1,400,000 | 167 |
| #airbnbphoto | 342,379 | 134 | 724,800 | 79 |
| #airbnblife | 317,597 | 128 | 7,400,000 | 145 |
| #shorttermrental | 315,142 | 533 | 19,100,000 | 382 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#airbnbbrasil #airbnblove #airbnbexperiences #bookwithus #luxurystay #airbnbitaly #airbnboftheday #airbnbtravel #airbnbguest #bestairbnb #superhostairbnb #comestaywithus #airbnbhosts #airbnbaustralia #bookyourstay #airbnbcleaning #airbnbguide #airbnbplus #airbnbhome #airbnbtips #apartmentrental #airbnbjapan #airbnbfrance #airbnbmexico #airbnbdesign
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #airbnbbrasil | 253,656 | 103 | 12,200,000 | 265 |
| #airbnblove | 231,370 | 123 | 1,800,000 | 191 |
| #airbnbexperiences | 210,154 | 46 | 3,300,000 | 106 |
| #bookwithus | 194,557 | 124 | 16,300,000 | 201 |
| #luxurystay | 187,268 | 111 | 8,400,000 | 109 |
| #airbnbitaly | 120,396 | 20 | 4,300,000 | 105 |
| #airbnboftheday | 117,779 | 27 | 211,900 | 89 |
| #airbnbtravel | 108,272 | 50 | 1,300,000 | 194 |
| #airbnbguest | 93,479 | 32 | 14,200,000 | 241 |
| #bestairbnb | 83,467 | 83 | 21,100,000 | 250 |
| #superhostairbnb | 82,116 | 32 | 9,800,000 | 122 |
| #comestaywithus | 79,362 | 20 | 2,700,000 | 143 |
| #airbnbhosts | 71,904 | 44 | 5,600,000 | 120 |
| #airbnbaustralia | 71,744 | 31 | 3,900,000 | 128 |
| #bookyourstay | 68,295 | 41 | 948,100 | 76 |
| #airbnbcleaning | 67,891 | 60 | 47,700,000 | 334 |
| #airbnbguide | 60,310 | 10 | 404,700 | 76 |
| #airbnbplus | 59,958 | 17 | 185,200 | 61 |
| #airbnbhome | 54,788 | 35 | 1,300,000 | 178 |
| #airbnbtips | 51,456 | 39 | 243,700,000 | 568 |
| #apartmentrental | 50,336 | 916 | 2,400,000 | 184 |
| #airbnbjapan | 49,180 | 16 | 1,600,000 | 145 |
| #airbnbfrance | 48,547 | 19 | 1,700,000 | 130 |
| #airbnbmexico | 47,956 | 40 | 9,500,000 | 175 |
| #airbnbdesign | 45,987 | 43 | 11,900,000 | 325 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#airbnbcanada #airbnbdecor #bestplacetostay #airbnbhosting #airbnbbali #airbnbrental #airbnbturkey #airbnbbusiness #airbnbpuertorico #airbnbmalaysia #airbnbcabin #airbnbphotographer #airbnbportugal #airbnbatlanta #airbnbpartner #airbnbguests #airbnbsp #airbnbjamaica #airbnbph #airbnbnigeria #airbnbdicas #airbnbopen #airbnbcleaningservices #airbnbseoul #airbnbspain
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #airbnbcanada | 28,823 | 22 | 789,800 | 50 |
| #airbnbdecor | 28,486 | 18 | 1,200,000 | 154 |
| #bestplacetostay | 27,713 | 8 | 151,500 | 82 |
| #airbnbhosting | 25,674 | 25 | 12,700,000 | 200 |
| #airbnbbali | 25,476 | 17 | 843,400 | 59 |
| #airbnbrental | 24,315 | 18 | 6,700,000 | 198 |
| #airbnbturkey | 23,352 | 6 | 1,100,000 | 133 |
| #airbnbbusiness | 22,964 | 16 | 62,600,000 | 203 |
| #airbnbpuertorico | 22,211 | 7 | 3,000,000 | 196 |
| #airbnbmalaysia | 22,053 | 7 | 2,600,000 | 124 |
| #airbnbcabin | 20,711 | 11 | 2,600,000 | 194 |
| #airbnbphotographer | 19,230 | 27 | 80,400 | 36 |
| #airbnbportugal | 18,630 | 8 | 777,100 | 97 |
| #airbnbatlanta | 17,724 | 6 | 1,700,000 | 113 |
| #airbnbpartner | 15,949 | 7 | 42,500,000 | 276 |
| #airbnbguests | 15,651 | 4 | 1,900,000 | 193 |
| #airbnbsp | 15,150 | 4 | 564,300 | 94 |
| #airbnbjamaica | 14,513 | 3 | 3,000,000 | 106 |
| #airbnbph | 14,458 | 8 | 6,300,000 | 104 |
| #airbnbnigeria | 13,431 | 15 | 30,900 | 24 |
| #airbnbdicas | 13,349 | 8 | 281,000 | 95 |
| #airbnbopen | 13,191 | 8 | 1,200,000 | 129 |
| #airbnbcleaningservices | 12,990 | 10 | 204,500 | 73 |
| #airbnbseoul | 12,868 | 2 | 11,100 | 37 |
| #airbnbspain | 12,808 | 4 | 135,400 | 59 |
Target Demographic for Airbnb Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Airbnb-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 1.89% |
| 18-24 | 8.68% |
| 25-34 | 45.56% |
| 35-44 | 36.03% |
| 45-54 | 7.05% |
| 55-64 | 0.78% |
| 65+ | 0.% |
| Gender | Share of Users |
|---|---|
| Female | 62.58% |
| Male | 37.42% |
Most-followed Accounts for #Airbnb
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @best_airbnb | 746,500 | 1,020 |
| @umacabana | 427,500 | 160 |
| @top.airbnb.brasil | 259,180 | 3,700 |
| @uaugramado | 256,900 | 1,500 |
| @beit_theresa_dahab | 204,670 | 5,350 |
| @kubed_living | 175,070 | 66 |
| @amantesdeestrada | 165,610 | 812 |
| @thejorgecontreras | 141,470 | 2,570 |
| @staycation_fr | 127,880 | 924 |
| @bangalopreferidonomundo | 123,940 | 89 |
| TikTok Account | Followers | Following |
|---|---|---|
| @sophiethevagabond | 471,900 | 1,390 |
| @cindysandjo | 459,100 | 885 |
| @journey.more | 433,100 | 106 |
| @guiahoteisbr | 172,600 | 34 |
| @milliondollarrenter | 154,600 | 44 |
| @ethanabitz | 132,100 | 215 |
| @laurenpiller_ | 130,200 | 184 |
| @zoeyberghoff | 127,900 | 127 |
| @tutoriaismagicos | 94,700 | 295 |
| @robuilto | 94,500 | 141 |
How to Use Hashtags to Gain Followers
Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.
People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.
Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.
1. Define and Analyze Your Target Customers
If you are starting a new business, you have to think of the audience you want to target. Do you want to sell products to people interested in sports or fashion? If your business is for people who like sports, what type of sport is it, how old are the players, and what gender are they?
If you want more followers and engagement on your Instagram and TikTok accounts, you should know who is most likely to like your content and what content they are most interested in. A thorough understanding of your audience will help you create an appropriate content plan, including selecting hashtags.
2. Using Relevant Hashtags Is Important
Ensure that your hashtags relate to the content of your post. Otherwise, Instagram and TikTok’s algorithms can’t correctly classify your content and deliver them to people who really care, which causes poor engagement. This is also why your content does not rank high on hashtag pages.
For instance, if your business specializes in female fitness, it’s best to choose relevant hashtags like #girlswholift, #girlswithmuscle, or #fitnessgirl.
3. Overusing Can Hurt You
You may occasionally see people putting a lot of hashtags in their content, ranging from related hashtags to unrelated ones. This may help them in some way, and that is their intention. However, what works for their business probably won’t work for yours.
So don’t overdo them. They not only annoy your existing followers but also run the risk of making TikTok and Instagram’s algorithms flag or even ban your account. The end will be no good.
Follow the rules of social platforms! You should only put 15-20 hashtags on Instagram posts and 3-5 hashtags on TikTok posts. Also, don’t just copy and paste a repetitive list of hashtags into your content. Be selective and randomly use the ones that work.
4. Which Hashtags Actually Give You Engagement?
Use your favorite hashtags and track their effectiveness to see whether they are helpful for your business. Ask yourself questions like which ones bring in traffic, which increases engagement rates, which turns visitors into customers, etc.
You can do this tracking manually via Google sheets, though it’s pretty time-consuming and challenging to scale up. Here are some tools that can help you speed this process up:
- Flick helps to find more quality hashtags to drive more impressions, profile views, and reach untapped audiences. It also helps create consistency with all aspects of your Instagram account, organized by project.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Don’t Ignore Trends
Always follow the trend to use hashtags that are easy to rank hashtag pages on Instagram and TikTok. But remember to create content that aligns with that trend and your account.
Most importantly, don’t hesitate to modify your hashtags if they are ineffective. Replace them with similar ones, which can help get much engagement and reach.
This way will enable you to attract more new potential target audiences for a lower investment
Conclusion
In conclusion, Instagram and TikTok can be a great way for business owners to find new customers located all over the world by using relevant hashtags.
It is important to research and find the right hashtags that your target audience will be searching for. The more specific you are with your hashtags, the better chance you have of showing up in their search. They should fit your niche, and you have to try it out to see what works best for you.
The Airbnbhashtags that you found on our site are the most popular and trending ones ever used on Instagram. If you want your business to grow, this is the place to be.
Related hashtags you should consider adding to your content for explosive growth are apartment, real estate, and travel.