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Makeup Hashtags for Explosive Growth on Instagram and TikTok

Instagram and TikTok have become the second and third largest social networks for today’s people. With over one billion active users per month and over 40% of them using these platforms to connect with others daily, it’s clear that they’re here to stay.

One of the reasons why so many people are engaging with these social media accounts is due to their popular hashtags. Many people want to know what “best” hashtags are for their businesses on Instagram and TikTok.

Hashtags can make or break a post depending on your use. If your goal is to grow your accounts on Instagram and TikTok, you need to know what hashtags to use and how to use them properly.

So, here are some lists of popular and trending Makeup hashtags and tips you can apply to make your content reach more people:

Best Makeup Hashtags For Growth

Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:

  • Posts: means the total number of posts using the hashtag at the time of update.
  • Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
  • Views: means the total number of views that the hashtag has up to the time of update.
Recommendation: While the data we share is relatively new, you’d better use a tool like Flick to keep up with the latest trends and avoid old, inaccurate data.

Most Popular Hashtags

Below are the most popular Makeup hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.

#beauty #makeup #makeupartist #hairstyle #lashes #makeuptutorial #cosmetics #makeuplover #makeupaddict #lipstick #maquiagem #hudabeauty #instamakeup #eyeshadow #wakeupandmakeup #maquillaje #makeupjunkie #makeuplooks #makeupoftheday #makeupideas #makeuplook #makeupbyme #makeupforever #makeupartistsworldwide #permanentmakeup

High Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#beauty 505,000,000 69,459 129,800,000,000 1,122,526
#makeup 379,000,000 98,743 320,800,000,000 3,484,969
#makeupartist 124,000,000 38,626 34,400,000,000 171,007
#hairstyle 95,740,699 34,364 82,100,000,000 235,804
#lashes 55,723,625 23,774 13,400,000,000 34,716
#makeuptutorial 47,244,898 12,487 53,600,000,000 206,869
#cosmetics 37,487,606 15,183 5,500,000,000 13,381
#makeuplover 35,668,562 10,089 2,100,000,000 32,712
#makeupaddict 34,624,125 7,357 479,200,000 6,036
#lipstick 33,576,944 4,035 15,100,000,000 206,263
#maquiagem 33,367,605 13,714 9,300,000,000 38,274
#hudabeauty 30,138,133 6,266 4,400,000,000 15,285
#instamakeup 24,676,167 1,255 63,200,000 2,635
#eyeshadow 24,296,432 1,178 4,100,000,000 33,429
#wakeupandmakeup 22,051,467 4,042 142,500,000 2,024
#maquillaje 20,459,155 4,351 29,500,000,000 63,806
#makeupjunkie 19,591,568 1,775 160,900,000 3,365
#makeuplooks 19,034,981 4,014 822,000,000 3,269
#makeupoftheday 18,234,105 5,891 314,700,000 27,726
#makeupideas 15,938,997 10,076 747,400,000 1,614
#makeuplook 15,315,799 9,895 3,700,000,000 33,173
#makeupbyme 13,900,010 3,347 468,200,000 12,305
#makeupforever 11,741,190 2,831 286,300,000 3,097
#makeupartistsworldwide 9,832,965 2,163 69,000,000 354
#permanentmakeup 9,807,606 5,628 1,000,000,000 1,431

Medium Competition Hashtags

Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.

#makeupartistinnigeria #makeupbali #makeupgeekcosmetics #makeupwisudamurah #makeupworldwide #makeuptools #makeupwisudajogja #makeupfree #makeupdinner #makeupkit #makeupartistbali #makeupevent #makeupartistlife #makeupforbeginners #makeuppalette #makeupgiveaway #makeupnews #makeupsocial #makeupbold #makeupartistic #makeuphoarder #makeupprofessional #makeupcollector #makeupchile #makeupbekasi

Medium Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#makeupartistinnigeria 496,759 111 5,800,000 114
#makeupbali 494,367 157 30,500,000 165
#makeupgeekcosmetics 489,122 6 302,100 224
#makeupwisudamurah 485,057 224 216,200 464
#makeupworldwide 481,850 61 3,300,000 22
#makeuptools 481,445 75 93,000,000 75
#makeupwisudajogja 472,246 93 928,800 224
#makeupfree 470,879 30 34,300,000 406
#makeupdinner 466,538 76 3,600,000 224
#makeupkit 466,204 52 211,300,000 2,059
#makeupartistbali 465,688 122 2,900,000 79
#makeupevent 465,597 89 6,700,000 371
#makeupartistlife 448,899 138 37,000,000 384
#makeupforbeginners 447,797 96 619,000,000 447
#makeuppalette 436,213 47 162,600,000 189
#makeupgiveaway 435,758 56 20,600,000 117
#makeupnews 430,393 43 23,700,000 221
#makeupsocial 429,019 220 22,600,000 365
#makeupbold 426,550 302 60,100,000 94
#makeupartistic 419,077 268 44,700,000 423
#makeuphoarder 413,059 56 4,800,000 466
#makeupprofessional 407,045 91 7,400,000 200
#makeupcollector 405,984 86 13,300,000 396
#makeupchile 404,583 75 84,700,000 466
#makeupbekasi 400,338 78 4,300,000 211

Low Competition Hashtags

Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.

#makeupbase #makeupshop #makeupghana #makeupworkshop #makeupmeme #makeuptest #makeupforblackgirls #makeuptipsandtricks #makeupmonday #makeupbox #makeupmua #makeupalmaty #makeupcolors #makeupkiev #makeupartistworld #makeupkekinian #makeupshayla #makeupadict #makeupmadness #makeupsamarinda #makeupkeluarga #makeuphalal #makeupmadiun #makeupartistmumbai #makeupfan

Low Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#makeupbase 199,793 18 74,700,000 224
#makeupshop 199,706 86 7,900,000 71
#makeupghana 199,095 30 847,000 128
#makeupworkshop 197,140 30 5,100,000 66
#makeupmeme 196,935 15 11,300,000 107
#makeuptest 194,325 16 223,200,000 6,500
#makeupforblackgirls 193,284 16 17,000,000 76
#makeuptipsandtricks 193,126 53 237,000,000 110
#makeupmonday 193,066 8 107,300,000 238
#makeupbox 192,921 48 78,300,000 687
#makeupmua 191,526 31 13,600,000 266
#makeupalmaty 189,047 13 381,200 68
#makeupcolors 188,993 27 129,200,000 156
#makeupkiev 186,912 15 708,500 179
#makeupartistworld 186,137 39 649,400 195
#makeupkekinian 184,991 33 737,600 182
#makeupshayla 184,885 2 193,500 217
#makeupadict 184,592 10 5,300,000 97
#makeupmadness 184,140 7 10,300,000 264
#makeupsamarinda 183,500 29 4,400,000 270
#makeupkeluarga 183,190 52 126,700 175
#makeuphalal 182,892 23 15,100,000 18
#makeupmadiun 181,932 117 189,900 97
#makeupartistmumbai 181,789 89 2,400,000 120
#makeupfan 181,523 12 1,900,000 264

Target Demographic for Makeup Hashtags

Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Makeup-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:

Age Range Share of Users
13-27 1.88%
18-24 26.03%
25-34 63.2%
35-44 8.43%
45-54 0.44%
55-64 0.02%
65+ 0.%
Gender Share of Users
Female 87.27%
Male 12.74%

Most-followed Accounts for #Makeup

Here are the 20 most followed accounts on Instagram and TikTok in the industry. You can use this list to see how to create engaging content and find trending -related hashtags.

Instagram Account Followers Following
@nyxcosmetics 14,610,000 1,840
@jeffreestar 13,960,000 37
@makeupbymario 11,730,000 1,970
@urbandecaycosmetics 10,740,000 2,240
@diorbeauty 10,270,000 153
@colourpopcosmetics 10,140,000 3,070
@benefitcosmetics 9,990,000 1,480
@boutiqaattv 9,870,000 457
@makeupforever 6,640,000 1,720
@jeffreestarcosmetics 6,340,000 2
TikTok Account Followers Following
@mar.hacks 4,700,000 300
@alicekingmakeup 2,700,000 99
@jeffreestar 2,700,000 12
@valeriaaa.enriquez 1,500,000 1,080
@rocio.roses 1,500,000 259
@beatricegherardini 1,300,000 127
@amelia0livia 1,100,000 510
@vuloxvanity 1,100,000 51
@fehfi_beauty 1,100,000 160
@jesthejemini 985,700 1,060

How To Use Hashtags To Reach More People

Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.

People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.

Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.

1. Know Who Your Target Audience Is

Not all hashtags are suitable for your account. You must determine your target audience first to select the best suited.

Determining your audience helps your business focus marketing campaigns and budgets on the potential groups to buy your products or use your services.

Ask yourself the following questions to understand who your audience is:

  • Are your audiences old or young?
  • Where do your audiences come from?
  • What content do your audiences love?
  • Who are your opponents?
  • What are your strengths?

2. Choose Your Specific Hashtags

Ensure that your hashtags relate to the content of your post. Otherwise, Instagram and TikTok’s algorithms can’t correctly classify your content and deliver them to people who really care, which causes poor engagement. This is also why your content does not rank high on hashtag pages.

For instance, if your business specializes in fishing, it’s best to choose relevant hashtags like #fishinglife, #catchandrelease, and something like that.

3. Don’t Go Overboard

Using multiple hashtags in one post can help increase your brand’s visibility, allowing you to reach a far larger audience. However, each social media network has its own rules for hashtag usage, and exceeding them may result in lower engagement.

Instagram permits up to 30. But for optimum interaction, limit it to no more than 15-20 per post. While TikTok has increased the character limit in captions to 2,200 characters, you should only use 4-5 hashtags to increase your organic reach.

4. Which Hashtags Actually Give You Engagement?

Hashtags remain the most convenient and effective way to market and grow your account on Instagram and TikTok. But don’t simply throw away hashtags that don’t work. You should find out which ones work and stick to them.

If you are already using the right hashtags, you can use those to grow your account even more. Monitor and analyze their performance daily. You can do it manually, but we recommend trying the following powerful tools to help you automate every things:

  • Flick helps to find more quality hashtags to drive more impressions, profile views, and reach untapped audiences. It also helps create consistency with all aspects of your Instagram account, organized by project.
  • Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
  • Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.

Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.

5. Keep Up With News & Trends

It is crucial to keep up with emerging trends on social media because they can help you better understand what your audience wants right now.

If you follow these trends and provide content and hashtags that fit in with them, you will keep your audience engaged and interested in what you have to offer.

Conclusion

Getting the most success out of your Instagram and TikTok accounts requires more than just posting your best content (though that is a great place to start). You also need to make sure that you’re getting the most out of your hashtags and interacting with your community.

That’s not to say you have to post with every hashtag on this list. In fact, if you’re using popular, trending hashtags, you won’t see as much growth from them as you would little-known ones. Because getting to the top and keeping the top on hashtag pages is extremely difficult with high-competition hashtags. But overall, these Makeup hashtags will serve as a good guide for you to use in order to have wealthy accounts on TikTok and Instagram.

Related hashtags you should consider adding to your content to reach more customers are skincare, nail, and microblading.

Related posts:

Microblading Hashtags for Instagram, TikTok (Copy and Paste)
Sushi Hashtags for Explosive Growth on Instagram and TikTok
Tattoo Hashtags for Likes and Followers on Instagram, TikTok
Travel Hashtags for Likes and Followers on Instagram, TikTok

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