Instagram and TikTok have become the second and third largest social networks for today’s people. With over one billion active users per month and over 40% of them using these platforms to connect with others daily, it’s clear that they’re here to stay.
One of the reasons why so many people are engaging with these social media accounts is due to their popular hashtags. Many people want to know what “best” hashtags are for their businesses on Instagram and TikTok.
Hashtags can make or break a post depending on your use. If your goal is to grow your accounts on Instagram and TikTok, you need to know what hashtags to use and how to use them properly.
So, here are some lists of popular and trending Makeup hashtags and tips you can apply to make your content reach more people:
Best Makeup Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Makeup hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#beauty #makeup #makeupartist #hairstyle #lashes #makeuptutorial #cosmetics #makeuplover #makeupaddict #lipstick #maquiagem #hudabeauty #instamakeup #eyeshadow #wakeupandmakeup #maquillaje #makeupjunkie #makeuplooks #makeupoftheday #makeupideas #makeuplook #makeupbyme #makeupforever #makeupartistsworldwide #permanentmakeup
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #beauty | 505,000,000 | 69,459 | 129,800,000,000 | 1,122,526 |
| #makeup | 379,000,000 | 98,743 | 320,800,000,000 | 3,484,969 |
| #makeupartist | 124,000,000 | 38,626 | 34,400,000,000 | 171,007 |
| #hairstyle | 95,740,699 | 34,364 | 82,100,000,000 | 235,804 |
| #lashes | 55,723,625 | 23,774 | 13,400,000,000 | 34,716 |
| #makeuptutorial | 47,244,898 | 12,487 | 53,600,000,000 | 206,869 |
| #cosmetics | 37,487,606 | 15,183 | 5,500,000,000 | 13,381 |
| #makeuplover | 35,668,562 | 10,089 | 2,100,000,000 | 32,712 |
| #makeupaddict | 34,624,125 | 7,357 | 479,200,000 | 6,036 |
| #lipstick | 33,576,944 | 4,035 | 15,100,000,000 | 206,263 |
| #maquiagem | 33,367,605 | 13,714 | 9,300,000,000 | 38,274 |
| #hudabeauty | 30,138,133 | 6,266 | 4,400,000,000 | 15,285 |
| #instamakeup | 24,676,167 | 1,255 | 63,200,000 | 2,635 |
| #eyeshadow | 24,296,432 | 1,178 | 4,100,000,000 | 33,429 |
| #wakeupandmakeup | 22,051,467 | 4,042 | 142,500,000 | 2,024 |
| #maquillaje | 20,459,155 | 4,351 | 29,500,000,000 | 63,806 |
| #makeupjunkie | 19,591,568 | 1,775 | 160,900,000 | 3,365 |
| #makeuplooks | 19,034,981 | 4,014 | 822,000,000 | 3,269 |
| #makeupoftheday | 18,234,105 | 5,891 | 314,700,000 | 27,726 |
| #makeupideas | 15,938,997 | 10,076 | 747,400,000 | 1,614 |
| #makeuplook | 15,315,799 | 9,895 | 3,700,000,000 | 33,173 |
| #makeupbyme | 13,900,010 | 3,347 | 468,200,000 | 12,305 |
| #makeupforever | 11,741,190 | 2,831 | 286,300,000 | 3,097 |
| #makeupartistsworldwide | 9,832,965 | 2,163 | 69,000,000 | 354 |
| #permanentmakeup | 9,807,606 | 5,628 | 1,000,000,000 | 1,431 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#makeupartistinnigeria #makeupbali #makeupgeekcosmetics #makeupwisudamurah #makeupworldwide #makeuptools #makeupwisudajogja #makeupfree #makeupdinner #makeupkit #makeupartistbali #makeupevent #makeupartistlife #makeupforbeginners #makeuppalette #makeupgiveaway #makeupnews #makeupsocial #makeupbold #makeupartistic #makeuphoarder #makeupprofessional #makeupcollector #makeupchile #makeupbekasi
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #makeupartistinnigeria | 496,759 | 111 | 5,800,000 | 114 |
| #makeupbali | 494,367 | 157 | 30,500,000 | 165 |
| #makeupgeekcosmetics | 489,122 | 6 | 302,100 | 224 |
| #makeupwisudamurah | 485,057 | 224 | 216,200 | 464 |
| #makeupworldwide | 481,850 | 61 | 3,300,000 | 22 |
| #makeuptools | 481,445 | 75 | 93,000,000 | 75 |
| #makeupwisudajogja | 472,246 | 93 | 928,800 | 224 |
| #makeupfree | 470,879 | 30 | 34,300,000 | 406 |
| #makeupdinner | 466,538 | 76 | 3,600,000 | 224 |
| #makeupkit | 466,204 | 52 | 211,300,000 | 2,059 |
| #makeupartistbali | 465,688 | 122 | 2,900,000 | 79 |
| #makeupevent | 465,597 | 89 | 6,700,000 | 371 |
| #makeupartistlife | 448,899 | 138 | 37,000,000 | 384 |
| #makeupforbeginners | 447,797 | 96 | 619,000,000 | 447 |
| #makeuppalette | 436,213 | 47 | 162,600,000 | 189 |
| #makeupgiveaway | 435,758 | 56 | 20,600,000 | 117 |
| #makeupnews | 430,393 | 43 | 23,700,000 | 221 |
| #makeupsocial | 429,019 | 220 | 22,600,000 | 365 |
| #makeupbold | 426,550 | 302 | 60,100,000 | 94 |
| #makeupartistic | 419,077 | 268 | 44,700,000 | 423 |
| #makeuphoarder | 413,059 | 56 | 4,800,000 | 466 |
| #makeupprofessional | 407,045 | 91 | 7,400,000 | 200 |
| #makeupcollector | 405,984 | 86 | 13,300,000 | 396 |
| #makeupchile | 404,583 | 75 | 84,700,000 | 466 |
| #makeupbekasi | 400,338 | 78 | 4,300,000 | 211 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#makeupbase #makeupshop #makeupghana #makeupworkshop #makeupmeme #makeuptest #makeupforblackgirls #makeuptipsandtricks #makeupmonday #makeupbox #makeupmua #makeupalmaty #makeupcolors #makeupkiev #makeupartistworld #makeupkekinian #makeupshayla #makeupadict #makeupmadness #makeupsamarinda #makeupkeluarga #makeuphalal #makeupmadiun #makeupartistmumbai #makeupfan
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #makeupbase | 199,793 | 18 | 74,700,000 | 224 |
| #makeupshop | 199,706 | 86 | 7,900,000 | 71 |
| #makeupghana | 199,095 | 30 | 847,000 | 128 |
| #makeupworkshop | 197,140 | 30 | 5,100,000 | 66 |
| #makeupmeme | 196,935 | 15 | 11,300,000 | 107 |
| #makeuptest | 194,325 | 16 | 223,200,000 | 6,500 |
| #makeupforblackgirls | 193,284 | 16 | 17,000,000 | 76 |
| #makeuptipsandtricks | 193,126 | 53 | 237,000,000 | 110 |
| #makeupmonday | 193,066 | 8 | 107,300,000 | 238 |
| #makeupbox | 192,921 | 48 | 78,300,000 | 687 |
| #makeupmua | 191,526 | 31 | 13,600,000 | 266 |
| #makeupalmaty | 189,047 | 13 | 381,200 | 68 |
| #makeupcolors | 188,993 | 27 | 129,200,000 | 156 |
| #makeupkiev | 186,912 | 15 | 708,500 | 179 |
| #makeupartistworld | 186,137 | 39 | 649,400 | 195 |
| #makeupkekinian | 184,991 | 33 | 737,600 | 182 |
| #makeupshayla | 184,885 | 2 | 193,500 | 217 |
| #makeupadict | 184,592 | 10 | 5,300,000 | 97 |
| #makeupmadness | 184,140 | 7 | 10,300,000 | 264 |
| #makeupsamarinda | 183,500 | 29 | 4,400,000 | 270 |
| #makeupkeluarga | 183,190 | 52 | 126,700 | 175 |
| #makeuphalal | 182,892 | 23 | 15,100,000 | 18 |
| #makeupmadiun | 181,932 | 117 | 189,900 | 97 |
| #makeupartistmumbai | 181,789 | 89 | 2,400,000 | 120 |
| #makeupfan | 181,523 | 12 | 1,900,000 | 264 |
Target Demographic for Makeup Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Makeup-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 1.88% |
| 18-24 | 26.03% |
| 25-34 | 63.2% |
| 35-44 | 8.43% |
| 45-54 | 0.44% |
| 55-64 | 0.02% |
| 65+ | 0.% |
| Gender | Share of Users |
|---|---|
| Female | 87.27% |
| Male | 12.74% |
Most-followed Accounts for #Makeup
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @nyxcosmetics | 14,610,000 | 1,840 |
| @jeffreestar | 13,960,000 | 37 |
| @makeupbymario | 11,730,000 | 1,970 |
| @urbandecaycosmetics | 10,740,000 | 2,240 |
| @diorbeauty | 10,270,000 | 153 |
| @colourpopcosmetics | 10,140,000 | 3,070 |
| @benefitcosmetics | 9,990,000 | 1,480 |
| @boutiqaattv | 9,870,000 | 457 |
| @makeupforever | 6,640,000 | 1,720 |
| @jeffreestarcosmetics | 6,340,000 | 2 |
| TikTok Account | Followers | Following |
|---|---|---|
| @mar.hacks | 4,700,000 | 300 |
| @alicekingmakeup | 2,700,000 | 99 |
| @jeffreestar | 2,700,000 | 12 |
| @valeriaaa.enriquez | 1,500,000 | 1,080 |
| @rocio.roses | 1,500,000 | 259 |
| @beatricegherardini | 1,300,000 | 127 |
| @amelia0livia | 1,100,000 | 510 |
| @vuloxvanity | 1,100,000 | 51 |
| @fehfi_beauty | 1,100,000 | 160 |
| @jesthejemini | 985,700 | 1,060 |
How To Use Hashtags To Reach More People
Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.
People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.
Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.
1. Know Who Your Target Audience Is
Not all hashtags are suitable for your account. You must determine your target audience first to select the best suited.
Determining your audience helps your business focus marketing campaigns and budgets on the potential groups to buy your products or use your services.
Ask yourself the following questions to understand who your audience is:
- Are your audiences old or young?
- Where do your audiences come from?
- What content do your audiences love?
- Who are your opponents?
- What are your strengths?
2. Choose Your Specific Hashtags
Ensure that your hashtags relate to the content of your post. Otherwise, Instagram and TikTok’s algorithms can’t correctly classify your content and deliver them to people who really care, which causes poor engagement. This is also why your content does not rank high on hashtag pages.
For instance, if your business specializes in fishing, it’s best to choose relevant hashtags like #fishinglife, #catchandrelease, and something like that.
3. Don’t Go Overboard
Using multiple hashtags in one post can help increase your brand’s visibility, allowing you to reach a far larger audience. However, each social media network has its own rules for hashtag usage, and exceeding them may result in lower engagement.
Instagram permits up to 30. But for optimum interaction, limit it to no more than 15-20 per post. While TikTok has increased the character limit in captions to 2,200 characters, you should only use 4-5 hashtags to increase your organic reach.
4. Which Hashtags Actually Give You Engagement?
Hashtags remain the most convenient and effective way to market and grow your account on Instagram and TikTok. But don’t simply throw away hashtags that don’t work. You should find out which ones work and stick to them.
If you are already using the right hashtags, you can use those to grow your account even more. Monitor and analyze their performance daily. You can do it manually, but we recommend trying the following powerful tools to help you automate every things:
- Flick helps to find more quality hashtags to drive more impressions, profile views, and reach untapped audiences. It also helps create consistency with all aspects of your Instagram account, organized by project.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Keep Up With News & Trends
It is crucial to keep up with emerging trends on social media because they can help you better understand what your audience wants right now.
If you follow these trends and provide content and hashtags that fit in with them, you will keep your audience engaged and interested in what you have to offer.
Conclusion
Getting the most success out of your Instagram and TikTok accounts requires more than just posting your best content (though that is a great place to start). You also need to make sure that you’re getting the most out of your hashtags and interacting with your community.
That’s not to say you have to post with every hashtag on this list. In fact, if you’re using popular, trending hashtags, you won’t see as much growth from them as you would little-known ones. Because getting to the top and keeping the top on hashtag pages is extremely difficult with high-competition hashtags. But overall, these Makeup hashtags will serve as a good guide for you to use in order to have wealthy accounts on TikTok and Instagram.
Related hashtags you should consider adding to your content to reach more customers are skincare, nail, and microblading.