Instagram and Tiktok Hashtags are an excellent way for individuals and businesses to promote their products, brands, or services on these social media platforms. When used correctly, they may help identify the ideal customer base, increase your audience, and get more followers.
But what are the best Skincare hashtags for Instagram and TikTok? How to use them effectively to boost your growth? These questions puzzle all social media users.
So, the following guides will be everything you need to know. Let’s scroll down and learn how to pull it off!
Best Skincare Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Skincare hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#skincare #cosmetics #skincareroutine #antiaging #antiaging #glowingskin #glowingskin #skincareproducts #skincaretips #healthyskin #clearskin #skincareaddict #loveyourskin #skincarecommunity #skincarejunkie #skincarebpom #skincareaman #skincareindonesia #skincarelover #skincaremurah #skincareblogger #beautifulskin #skincarehalal #skincarenatural #skincareobsessed
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #skincare | 102,000,000 | 14,473 | 125,500,000,000 | 90,236 |
| #cosmetics | 37,672,074 | 9,867 | 5,400,000,000 | 13,381 |
| #skincareroutine | 23,735,364 | 6,021 | 27,400,000,000 | 14,364 |
| #antiaging | 14,210,346 | 3,646 | 2,500,000,000 | 1,113 |
| #antiaging | 14,210,346 | 3,646 | 2,500,000,000 | 1,113 |
| #glowingskin | 12,459,518 | 5,143 | 2,100,000,000 | 2,594 |
| #glowingskin | 12,459,518 | 5,143 | 2,100,000,000 | 2,594 |
| #skincareproducts | 9,725,787 | 3,834 | 2,100,000,000 | 219 |
| #skincaretips | 9,517,873 | 5,868 | 11,000,000,000 | 4,000 |
| #healthyskin | 9,381,051 | 1,354 | 772,300,000 | 1,018 |
| #clearskin | 3,775,108 | 1,335 | 2,500,000,000 | 4,705 |
| #skincareaddict | 3,638,773 | 770 | 221,100,000 | 247 |
| #loveyourskin | 3,406,805 | 334 | 166,000,000 | 457 |
| #skincarecommunity | 3,404,131 | 597 | 115,700,000 | 30 |
| #skincarejunkie | 3,263,548 | 429 | 105,200,000 | 114 |
| #skincarebpom | 3,101,330 | 1,637 | 293,900,000 | 110 |
| #skincareaman | 3,065,949 | 1,084 | 55,100,000 | 72 |
| #skincareindonesia | 2,617,998 | 2,101 | 632,900,000 | 22 |
| #skincarelover | 2,520,142 | 632 | 108,400,000 | 42 |
| #skincaremurah | 2,390,907 | 276 | 236,300,000 | 17 |
| #skincareblogger | 2,379,957 | 219 | 57,100,000 | 118 |
| #beautifulskin | 2,295,596 | 362 | 228,100,000 | 231 |
| #skincarehalal | 1,924,893 | 1,032 | 35,800,000 | 65 |
| #skincarenatural | 1,916,752 | 610 | 90,000,000 | 14 |
| #skincareobsessed | 1,403,422 | 142 | 60,000,000 | 86 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#skincareshop #skincarebumil #skincareessentials #skincarediary #skincarecowok #skincareblog #skincareglowing #skincareregimen #skincarelokal #skincaremen #skincareartis #skincareman #skincareforman #skincarejakarta #skincareterbaik #skincarebusui #skincarejafra #skincare101 #skincareoriginal #skincaresehat #skincareaddiction #skincarethreads #skincarethread #skincarespecialist #skincaretip
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #skincareshop | 641,918 | 83 | 23,100,000 | 13 |
| #skincarebumil | 635,388 | 262 | 21,900,000 | 7 |
| #skincareessentials | 606,595 | 155 | 61,400,000 | 164 |
| #skincarediary | 597,450 | 54 | 48,700,000 | 4 |
| #skincarecowok | 591,325 | 163 | 236,500,000 | 362 |
| #skincareblog | 591,303 | 119 | 9,200,000 | 145 |
| #skincareglowing | 563,830 | 200 | 94,900,000 | 257 |
| #skincareregimen | 562,433 | 83 | 34,500,000 | 187 |
| #skincarelokal | 542,675 | 1,328 | 666,900,000 | 2 |
| #skincaremen | 520,288 | 40 | 15,800,000 | 176 |
| #skincareartis | 511,745 | 77 | 3,000,000 | 1 |
| #skincareman | 509,044 | 38 | 4,900,000 | 159 |
| #skincareforman | 464,648 | 26 | 836,500 | 428 |
| #skincarejakarta | 463,177 | 41 | 2,400,000 | 9 |
| #skincareterbaik | 462,466 | 48 | 13,100,000 | 10 |
| #skincarebusui | 425,080 | 147 | 6,000,000 | 44 |
| #skincarejafra | 423,894 | 18 | 3,500,000 | 23 |
| #skincare101 | 385,686 | 104 | 7,800,000,000 | 489 |
| #skincareoriginal | 382,477 | 48 | 16,000,000 | 73 |
| #skincaresehat | 365,504 | 27 | 2,100,000 | 13 |
| #skincareaddiction | 364,609 | 40 | 17,200,000 | 383 |
| #skincarethreads | 361,603 | 32 | 247,400 | 350 |
| #skincarethread | 360,697 | 36 | 2,100,000 | 5 |
| #skincarespecialist | 354,633 | 95 | 89,700,000 | 294 |
| #skincaretip | 338,374 | 84 | 190,900,000 | 157 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#skincarememe #skincarejepang #skincaresecrets #skincaresidoarjo #skincareforwomen #skincarewanita #skincaretutorial #skincaretools #skincaredrferihana #skincarebekasi #skincaretiktok #skincaresg #skincareserum #skincarebrasil #skincarethailandmurah #skincareline #skincarevideo #skincareaustralia #skincareinabuja #skincarehk #antiagingfacial #skincaredepok #skincarejambi #antiagingtreatments #antiagingph
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #skincarememe | 68,037 | 26 | 30,600,000 | 287 |
| #skincarejepang | 67,300 | 15 | 1,800,000 | 244 |
| #skincaresecrets | 67,263 | 16 | 132,400,000 | 100 |
| #skincaresidoarjo | 66,552 | 19 | 495,200 | 86 |
| #skincareforwomen | 66,342 | 23 | 2,300,000 | 1 |
| #skincarewanita | 66,286 | 29 | 801,400 | 132 |
| #skincaretutorial | 65,923 | 16 | 256,600,000 | 294 |
| #skincaretools | 65,729 | 20 | 128,900,000 | 154 |
| #skincaredrferihana | 65,041 | 36 | 935 | 116 |
| #skincarebekasi | 64,978 | 16 | 4,200,000 | 229 |
| #skincaretiktok | 64,692 | 13 | 2,000,000,000 | 61 |
| #skincaresg | 64,296 | 16 | 2,900,000 | 217 |
| #skincareserum | 63,204 | 18 | 4,400,000 | 300 |
| #skincarebrasil | 62,936 | 54 | 47,800,000 | 141 |
| #skincarethailandmurah | 62,816 | 16 | 8,899 | 195 |
| #skincareline | 62,538 | 10 | 3,300,000 | 261 |
| #skincarevideo | 62,265 | 5 | 141,500,000 | 254 |
| #skincareaustralia | 60,848 | 21 | 3,200,000 | 151 |
| #skincareinabuja | 60,626 | 35 | 83,200 | 202 |
| #skincarehk | 60,463 | 9 | 11,200 | 188 |
| #antiagingfacial | 60,161 | 38 | 2,100,000 | 66 |
| #skincaredepok | 60,088 | 5 | 72,900 | 227 |
| #skincarejambi | 59,527 | 6 | 194,700 | 290 |
| #antiagingtreatments | 57,678 | 38 | 581,000 | 213 |
| #antiagingph | 56,916 | 2 | 734,300 | 216 |
Target Demographic for Skincare Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Skincare-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 2.06% |
| 18-24 | 18.55% |
| 25-34 | 58.28% |
| 35-44 | 15.93% |
| 45-54 | 2.16% |
| 55-64 | 0.16% |
| 65+ | 0.02% |
| Gender | Share of Users |
|---|---|
| Female | 79.55% |
| Male | 20.47% |
Most-followed Accounts for #Skincare
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @nyxcosmetics | 14,620,000 | 1,790 |
| @jeffreestar | 13,960,000 | 37 |
| @benefitcosmetics | 9,990,000 | 1,480 |
| @jeffreestarcosmetics | 6,350,000 | 2 |
| @elfcosmetics | 6,170,000 | 1,140 |
| @milanicosmetics | 3,870,000 | 3,510 |
| @bhcosmetics | 3,760,000 | 1,240 |
| @simonourianmd1 | 3,550,000 | 873 |
| @stilacosmetics | 3,380,000 | 1,410 |
| @meltcosmetics | 2,970,000 | 455 |
| TikTok Account | Followers | Following |
|---|---|---|
| @hyram | 6,200,000 | 1,450 |
| @drapascali | 3,500,000 | 25 |
| @cosmetic_repair | 3,200,000 | 21 |
| @mitsuisen_makeup | 2,100,000 | 3,560 |
| @rocio.roses | 1,500,000 | 259 |
| @essence.cosmetics | 1,400,000 | 438 |
| @nargisbeauty | 1,400,000 | 8 |
| @drcharlesmd1 | 1,200,000 | 114 |
| @starface | 1,200,000 | 157 |
| @missskena | 1,100,000 | 700 |
How To Get In Front Of The Most People With Hashtags
Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.
People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.
Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.
1. Know Your Target Audience
Identifying your target audience is the first thing before setting any marketing plan. What is your audience’s average age? What is their level of education? What content do they like? What is the main product of your business?
If you can’t answer clearly and in detail, how can you provide what they need? This is also why you choose the wrong hashtags, and the results are mediocre. Therefore, focus on analyzing your customers and competitors for an effective strategy.
2. Choose Relevant Hashtags
Ensure that your hashtags relate to the content of your post. Otherwise, Instagram and TikTok’s algorithms can’t correctly classify your content and deliver them to people who really care, which causes poor engagement. This is also why your content does not rank high on hashtag pages.
For instance, if your business specializes in fishing, it’s best to choose relevant hashtags like #fishinglife, #catchandrelease, and something like that.
3. Avoid Too Many Hashtags
Using multiple hashtags in one post can help increase your brand’s visibility, allowing you to reach a far larger audience. However, each social media network has its own rules for hashtag usage, and exceeding them may result in lower engagement.
Instagram permits up to 30. But for optimum interaction, limit it to no more than 15-20 per post. While TikTok has increased the character limit in captions to 2,200 characters, you should only use 4-5 hashtags to increase your organic reach.
4. Keep Track of Your Most Engaging Hashtags
Choosing the right hashtags to add to your content is just the first step in driving the growth of your account. The next important thing is to track and analyze the data you get from the published content, from hashtag performance to engagement rate. Without these data, you cannot tailor a suitable and effective strategy.
If you do this manually through Google Sheets or Excel, it is pretty tricky and time-consuming. Here are powerful tools that will help you relax in this:
- Flick is an all-in-one Instagram tool with over 100,000 users. You can rely on it to drive untapped audiences, track account performance, and schedule content publishing according to its analytics.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Use Trends to Create a Viral Storm
Always follow the trend to use hashtags that are easy to rank hashtag pages on Instagram and TikTok. But remember to create content that aligns with that trend and your account.
Most importantly, don’t hesitate to modify your hashtags if they are ineffective. Replace them with similar ones, which can help get much engagement and reach.
This way will enable you to attract more new potential target audiences for a lower investment
Conclusion
To grow your business on Instagram and TikTok, you must work on the right marketing strategy. In fact, your content has to suit your audience’s taste. The same is true for hashtags.
But be careful about using the popular ones, and do not be lazy when searching for hashtags. You must invest time and energy to discover the best hashtag for your niche.
With the list of relevant and trending Skincare hashtags and tips for using them effectively in this article, you can certainly grow your account on Instagram and TikTok as you desire.
Related hashtags you should consider adding to your content to grow your audience are makeup, botox, and spray tan.