Instagram and TikTok may help you expand your business and generate enormous profits among the most effective marketing tools. Using hashtags on these social media platforms can have the power to make or destroy your marketing strategy.
If you use hashtags effectively, your content will reach and fascinate more people. As a result, you will get more followers and take to explosive growth. However, if you apply incorrectly, you risk annoying your potential followers and being severely punished by these platforms’ algorithms.
So, what are the best and trending Travel hashtags to put on Instagram and Tiktok? How to use them correctly?
You’ve landed on the right site. Let’s dive into this article to learn helpful tips!
Best Travel Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Travel hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#photooftheday #travel #explore #travelphotography #landscape #holiday #travelgram #trip #vacation #wanderlust #adventure #instatravel #traveling #travelling #travelblogger #beautifuldestinations #exploremore #traveler #traveller #traveltheworld #travelingram #passionpassport #neverstopexploring #getoutside #travelblog #traveladdict #travels #optoutside #travelphoto #adventuretime
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #photooftheday | 1,000,000,000 | 161,018 | 5,200,000,000 | 404,800 |
| #travel | 654,000,000 | 140,400 | 115,000,000,000 | 1,041,088 |
| #explore | 401,000,000 | 133,527 | 527,600,000,000 | 600,508 |
| #travelphotography | 197,000,000 | 35,782 | 938,700,000 | 5,845 |
| #landscape | 189,000,000 | 51,840 | 4,600,000,000 | 36,850 |
| #holiday | 165,000,000 | 36,745 | 20,800,000,000 | 506,300 |
| #travelgram | 165,000,000 | 23,564 | 553,500,000 | 4,776 |
| #trip | 145,000,000 | 19,895 | 9,800,000,000 | 337,972 |
| #vacation | 144,000,000 | 17,735 | 23,100,000,000 | 428,740 |
| #wanderlust | 144,000,000 | 20,736 | 1,900,000,000 | 52,323 |
| #adventure | 136,000,000 | 12,517 | 19,500,000,000 | 107,608 |
| #instatravel | 121,000,000 | 26,791 | 233,000,000 | 4,134 |
| #traveling | 88,179,194 | 12,259 | 5,400,000,000 | 169,733 |
| #travelling | 80,631,167 | 1,276 | 2,200,000,000 | 87,833 |
| #travelblogger | 79,347,333 | 12,174 | 2,000,000,000 | 14,301 |
| #beautifuldestinations | 60,322,779 | 9,489 | 723,300,000 | 2,843 |
| #exploremore | 58,035,183 | 20,299 | 3,400,000,000 | 1,100 |
| #traveler | 50,331,813 | 2,997 | 1,700,000,000 | 16,344 |
| #traveller | 42,760,951 | 5,991 | 1,900,000,000 | 34,511 |
| #traveltheworld | 41,169,242 | 13,053 | 2,400,000,000 | 5,836 |
| #travelingram | 29,341,208 | 2,062 | 28,900,000 | 953 |
| #passionpassport | 29,027,303 | 2,038 | 38,000,000 | 274 |
| #neverstopexploring | 28,745,498 | 1,529 | 12,500,000,000 | 2,707 |
| #getoutside | 28,569,791 | 4,658 | 724,300,000 | 3,818 |
| #travelblog | 27,842,887 | 31 | 331,700,000 | 4,276 |
| #traveladdict | 24,672,946 | 383 | 279,200,000 | 1,233 |
| #travels | 22,501,263 | 1,655 | 750,900,000 | 9,110 |
| #optoutside | 18,811,442 | 1,621 | 211,000,000 | 1,462 |
| #travelphoto | 17,285,360 | 16 | 98,000,000 | 305 |
| #adventuretime | 17,218,903 | 2,746 | 7,100,000,000 | 177,700 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#travelvlog #traveltheglobe #travelalone #travelmexico #travelafrica #beachlifestyle #travelgirlsgo #travelbucketlist #traveltagged #traveltogether #travelbuddies #travellust #traveloften #travelcouples #travelpassion #travelanddestinations #travelon #traveladventures #travelvideo #thebestdestinations #travelcanada #travelgreece #travelphilippines #travelwithus #travelindonesia #goneoutdoors #worldexplorer #travelmood #traveladdicts #travelquotes
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #travelvlog | 993,057 | 192 | 1,800,000,000 | 50,300 |
| #traveltheglobe | 991,749 | 197 | 2,800,000 | 193 |
| #travelalone | 941,853 | 172 | 35,600,000 | 377 |
| #travelmexico | 926,403 | 173 | 120,800,000 | 573 |
| #travelafrica | 916,445 | 168 | 80,300,000 | 202 |
| #beachlifestyle | 914,441 | 177 | 22,000,000 | 226 |
| #travelgirlsgo | 912,380 | 106 | 20,300,000 | 272 |
| #travelbucketlist | 889,703 | 135 | 5,600,000,000 | 861 |
| #traveltagged | 885,950 | 124 | 312,300 | 67 |
| #traveltogether | 885,342 | 114 | 31,000,000 | 301 |
| #travelbuddies | 883,883 | 93 | 42,600,000 | 785 |
| #travellust | 883,104 | 86 | 2,300,000 | 275 |
| #traveloften | 873,107 | 74 | 4,900,000 | 197 |
| #travelcouples | 872,538 | 171 | 38,900,000 | 380 |
| #travelpassion | 868,664 | 141 | 3,100,000 | 137 |
| #travelanddestinations | 855,667 | 146 | 1,500,000 | 162 |
| #travelon | 835,452 | 30 | 3,500,000 | 127 |
| #traveladventures | 834,042 | 137 | 11,100,000 | 341 |
| #travelvideo | 805,565 | 52 | 178,600,000 | 4,600 |
| #thebestdestinations | 794,071 | 116 | 552,000 | 61 |
| #travelcanada | 789,822 | 182 | 85,400,000 | 283 |
| #travelgreece | 789,243 | 154 | 91,500,000 | 284 |
| #travelphilippines | 785,388 | 91 | 125,300,000 | 554 |
| #travelwithus | 779,638 | 108 | 31,700,000 | 262 |
| #travelindonesia | 763,640 | 76 | 84,000,000 | 752 |
| #goneoutdoors | 755,298 | 77 | 687,600 | 89 |
| #worldexplorer | 750,158 | 171 | 1,300,000 | 195 |
| #travelmood | 736,067 | 94 | 10,200,000 | 1,000 |
| #traveladdicts | 716,311 | 114 | 2,300,000 | 196 |
| #travelquotes | 706,511 | 108 | 14,200,000 | 365 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#travelguru #travelqld #traveltoexplore #travelwell #traveliceland #travelalaska #travelboy #travelagents #travelportugal #traveldeals #traveltrailer #travelmoreworryless #travelwithdogs #travelquote #travelblogs #travelpeacefulpakistan #travelig #travellingourplanet #travelday #travellingaroundtheworld #travellinggram #travelireland #travelreel #travelerindonesia #travelball #travelsitaly #travelbybike #traveltaiwan #travelplans #travelgirldiary
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #travelguru | 298,266 | 38 | 32,600,000 | 376 |
| #travelqld | 298,104 | 25 | 660,900 | 69 |
| #traveltoexplore | 297,727 | 48 | 474,700 | 92 |
| #travelwell | 294,905 | 29 | 1,400,000 | 132 |
| #traveliceland | 294,311 | 81 | 15,200,000 | 348 |
| #travelalaska | 288,411 | 183 | 18,900,000 | 395 |
| #travelboy | 286,246 | 76 | 9,700,000 | 139 |
| #travelagents | 286,077 | 85 | 9,000,000 | 128 |
| #travelportugal | 284,823 | 113 | 21,400,000 | 247 |
| #traveldeals | 284,135 | 98 | 133,800,000 | 698 |
| #traveltrailer | 283,529 | 94 | 177,500,000 | 432 |
| #travelmoreworryless | 275,798 | 69 | 4,600,000 | 183 |
| #travelwithdogs | 274,955 | 117 | 9,700,000 | 132 |
| #travelquote | 274,588 | 33 | 1,600,000 | 178 |
| #travelblogs | 274,513 | 41 | 1,400,000 | 175 |
| #travelpeacefulpakistan | 273,325 | 82 | 197,900 | 78 |
| #travelig | 272,997 | 29 | 452,900 | 94 |
| #travellingourplanet | 272,980 | 61 | 18,200,000 | 260 |
| #travelday | 272,789 | 36 | 100,000,000 | 740 |
| #travellingaroundtheworld | 272,201 | 63 | 524,400 | 95 |
| #travellinggram | 270,781 | 73 | 290,000 | 54 |
| #travelireland | 266,106 | 39 | 22,300,000 | 219 |
| #travelreel | 264,270 | 66 | 13,700,000 | 258 |
| #travelerindonesia | 262,977 | 30 | 549,400 | 74 |
| #travelball | 262,670 | 36 | 358,700,000 | 419 |
| #travelsitaly | 262,393 | 61 | 36,000 | 22 |
| #travelbybike | 262,026 | 62 | 981,000 | 94 |
| #traveltaiwan | 258,488 | 54 | 7,900,000 | 339 |
| #travelplans | 258,258 | 38 | 25,600,000 | 338 |
| #travelgirldiary | 257,396 | 54 | 4,200,000 | 109 |
Target Demographic for Travel Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Travel-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and the ratio of male and female users is not significantly different. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 1.05% |
| 18-24 | 8.47% |
| 25-34 | 60.13% |
| 35-44 | 27.% |
| 45-54 | 2.82% |
| 55-64 | 0.52% |
| 65+ | 0.03% |
| Gender | Share of Users |
|---|---|
| Female | 57.99% |
| Male | 42.01% |
Most-followed Accounts for #Travel
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @bitar | 4,430,000 | 2,000 |
| @savannah.clarke | 4,000,000 | 1,040 |
| @voyaged | 3,500,000 | 8 |
| @swiss.beautiful_ | 2,430,000 | 316 |
| @paixaoporviajar | 2,380,000 | 405 |
| @travelwithtriposal | 2,240,000 | 4 |
| @planet.go | 2,100,000 | 217 |
| @italia | 2,060,000 | 86 |
| @thrillophilia | 2,000,000 | 7 |
| @earthlocus | 1,660,000 | 252 |
| TikTok Account | Followers | Following |
|---|---|---|
| @lucagallone | 9,900,000 | 87 |
| @alexojeda | 8,200,000 | 2,570 |
| @nasdaily | 5,200,000 | 7 |
| @vive.mexico | 4,600,000 | 101 |
| @swiss_beautiful | 4,300,000 | 710 |
| @florina_toma | 4,000,000 | 1,920 |
| @jordentually | 3,000,000 | 469 |
| @unseenwonders | 2,700,000 | 113 |
| @bee.traveler | 2,100,000 | 211 |
| @lotterlive | 1,800,000 | 304 |
How to Use Hashtags to Grow Your Account
Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.
People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.
Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.
1. Know Who Your Target Audience Is
Not all hashtags are suitable for your account. You must determine your target audience first to select the best suited.
Determining your audience helps your business focus marketing campaigns and budgets on the potential groups to buy your products or use your services.
Ask yourself the following questions to understand who your audience is:
- Are your audiences old or young?
- Where do your audiences come from?
- What content do your audiences love?
- Who are your opponents?
- What are your strengths?
2. Choose Relevant Hashtags
Ensure that your hashtags relate to the content of your post. Otherwise, Instagram and TikTok’s algorithms can’t correctly classify your content and deliver them to people who really care, which causes poor engagement. This is also why your content does not rank high on hashtag pages.
For instance, if your business specializes in yoga, it’s best to choose relevant hashtags like #yogapractice, #yogalife, or #yogaeverydamnday.
3. Don’t Go Overboard
Using multiple hashtags in one post can help increase your brand’s visibility, allowing you to reach a far larger audience. However, each social media network has its own rules for hashtag usage, and exceeding them may result in lower engagement.
Instagram permits up to 30. But for optimum interaction, limit it to no more than 15-20 per post. While TikTok has increased the character limit in captions to 2,200 characters, you should only use 4-5 hashtags to increase your organic reach.
4. Track And Analyze Hashtag Performance
Use your favorite hashtags and track their effectiveness to see whether they are helpful for your business. Ask yourself questions like which ones bring in traffic, which increases engagement rates, which turns visitors into customers, etc.
You can do this tracking manually via Google sheets, though it’s pretty time-consuming and challenging to scale up. Here are some tools that can help you speed this process up:
- Flick allows you to track Instagram hashtag performance and see what’s trending across millions of them.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Use Trends to Create a Viral Storm
Emerging trends are constantly changing and updating. As soon as a new trend appears, people will try to follow it. This way, they will get benefit from this new trend. If you don’t mind, you are missing significant opportunities.
Regarding social media marketing, these emerging trends and hashtags can help you improve your business results and reach your goals in the shortest time possible.
Conclusion
Growing an account to become famous on TikTok, Instagram, or any other social media platform is not challenging. It results from a consistent work chain, including planning, executing, analyzing, and adjusting.
Hopefully, you found some excellent and trending Travel hashtags to put on your Instagram and TikTok accounts. Also, apply the tips that we shared to be able to thrive beyond all competitors.
Related hashtags you should consider adding to your content to grow your audience are vacation, adventure, and Disney.