Instagram and TikTok may help you expand your business and generate enormous profits among the most effective marketing tools. Using hashtags on these social media platforms can have the power to make or destroy your marketing strategy.
If you use hashtags effectively, your content will reach and fascinate more people. As a result, you will get more followers and take to explosive growth. However, if you apply incorrectly, you risk annoying your potential followers and being severely punished by these platforms’ algorithms.
So, what are the best and trending Keto hashtags to put on Instagram and Tiktok? How to use them correctly?
You’ve landed on the right site. Let’s dive into this article to learn helpful tips!
Best Keto Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Keto hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#healthylifestyle #cleaneating #lowcarb #keto #ketodiet #lchf #ketogenic #ketosis #ketolife #ketolifestyle #ketogenicdiet #dietfood #ketoweightloss #ketorecipes #calories #ketofood #ketomeals #weightlossgoals #ketofam #lowcarbhighfat #ketotransformation #ketofriendly #ketocommunity #ketoaf #healthymeal
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #healthylifestyle | 112,000,000 | 31,629 | 6,500,000,000 | 6,067 |
| #cleaneating | 47,616,616 | 5,018 | 604,800,000 | 1,301 |
| #lowcarb | 28,374,008 | 7,053 | 5,700,000,000 | 6,172 |
| #keto | 25,748,077 | 7,215 | 9,400,000,000 | 26,841 |
| #ketodiet | 11,340,562 | 2,893 | 2,100,000,000 | 8,203 |
| #lchf | 9,441,079 | 718 | 177,300,000 | 494 |
| #ketogenic | 6,734,797 | 1,032 | 164,300,000 | 386 |
| #ketosis | 6,195,117 | 1,263 | 327,400,000 | 853 |
| #ketolife | 5,668,924 | 1,248 | 763,800,000 | 5,870 |
| #ketolifestyle | 5,146,485 | 1,486 | 370,700,000 | 1,071 |
| #ketogenicdiet | 5,046,206 | 956 | 86,900,000 | 324 |
| #dietfood | 4,571,793 | 1,023 | 278,300,000 | 578 |
| #ketoweightloss | 4,527,053 | 1,320 | 138,600,000 | 316 |
| #ketorecipes | 4,330,058 | 1,639 | 1,900,000,000 | 982 |
| #calories | 4,307,089 | 1,710 | 2,000,000,000 | 4,600 |
| #ketofood | 3,745,756 | 1,306 | 162,600,000 | 1,752 |
| #ketomeals | 3,457,716 | 1,376 | 106,900,000 | 583 |
| #weightlossgoals | 3,418,705 | 865 | 513,600,000 | 1,800 |
| #ketofam | 3,404,124 | 1,033 | 47,100,000 | 317 |
| #lowcarbhighfat | 3,312,130 | 631 | 12,200,000 | 173 |
| #ketotransformation | 3,189,694 | 1,013 | 72,900,000 | 231 |
| #ketofriendly | 3,018,336 | 1,403 | 176,300,000 | 381 |
| #ketocommunity | 2,679,698 | 750 | 10,400,000 | 139 |
| #ketoaf | 2,442,808 | 648 | 70,200,000 | 241 |
| #healthymeal | 2,119,543 | 485 | 283,500,000 | 1,400 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#cookingtips #ketofoods #ketosisdiet #ketoapproved #ketoweightlossjourney #lowcarbmeals #ketouk #ketotips #dirtyketo #ketocoffee #ketonesforfuel #eatpretty #ketoinspiration #ketoeating #ketofoodie #ketodesserts #ketobread #ketosnack #ketomealplan #ketoprakjowo #dietcoach #ketowoe #ketonewbie #ketocarnivore #ketostrong
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #cookingtips | 478,073 | 103 | 4,000,000,000 | 107,300 |
| #ketofoods | 469,403 | 160 | 16,600,000 | 282 |
| #ketosisdiet | 462,958 | 135 | 5,300,000 | 54 |
| #ketoapproved | 460,825 | 274 | 2,800,000 | 176 |
| #ketoweightlossjourney | 453,462 | 228 | 58,400,000 | 115 |
| #lowcarbmeals | 447,655 | 213 | 31,300,000 | 76 |
| #ketouk | 434,853 | 157 | 3,000,000 | 493 |
| #ketotips | 399,616 | 436 | 159,300,000 | 291 |
| #dirtyketo | 397,574 | 67 | 141,400,000 | 472 |
| #ketocoffee | 395,325 | 64 | 61,900,000 | 351 |
| #ketonesforfuel | 389,535 | 43 | 24,900,000 | 2,251 |
| #eatpretty | 375,271 | 54 | 3,100,000 | 169 |
| #ketoinspiration | 355,135 | 130 | 733,800 | 396 |
| #ketoeating | 352,031 | 239 | 1,600,000 | 122 |
| #ketofoodie | 347,886 | 198 | 10,900,000 | 129 |
| #ketodesserts | 333,619 | 46 | 50,900,000 | 256 |
| #ketobread | 330,288 | 88 | 48,900,000 | 425 |
| #ketosnack | 323,412 | 50 | 139,700,000 | 180 |
| #ketomealplan | 323,111 | 294 | 12,200,000 | 48 |
| #ketoprakjowo | 317,799 | 18 | 17,900,000 | 55 |
| #dietcoach | 305,860 | 84 | 11,000,000 | 197 |
| #ketowoe | 303,803 | 20 | 83,400 | 32 |
| #ketonewbie | 296,116 | 122 | 10,900,000 | 105 |
| #ketocarnivore | 294,227 | 358 | 11,300,000 | 175 |
| #ketostrong | 289,924 | 35 | 529,700 | 224 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#ketobabe #ketolunchideas #ketochef #ketoforhealth #ketosupport #ketofoodideas #ketopaleo #losefatfast #ketoplate #ketoflu #ketoos #ketocookbook #ketoza #ketomexico #keto4life #ketopancakes #lowcarbsnacks #ketovegan #ketoguidocookbook #ketoprak #ketogenicrecipes #ketochocolate #ketoguido #ketoph #ketolatina
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #ketobabe | 97,690 | 3 | 1,900,000 | 55 |
| #ketolunchideas | 97,328 | 39 | 30,000,000 | 86 |
| #ketochef | 97,237 | 35 | 15,800,000 | 174 |
| #ketoforhealth | 96,755 | 17 | 383,100 | 131 |
| #ketosupport | 93,713 | 48 | 2,200,000 | 59 |
| #ketofoodideas | 93,604 | 57 | 4,200,000 | 135 |
| #ketopaleo | 92,886 | 28 | 86,200 | 70 |
| #losefatfast | 91,224 | 67 | 47,000,000 | 314 |
| #ketoplate | 91,088 | 22 | 208,200 | 241 |
| #ketoflu | 90,722 | 21 | 2,200,000 | 285 |
| #ketoos | 90,666 | 12 | 1,600,000 | 136 |
| #ketocookbook | 90,327 | 103 | 1,900,000 | 111 |
| #ketoza | 90,149 | 27 | 31,100,000 | 215 |
| #ketomexico | 87,626 | 18 | 35,600,000 | 398 |
| #keto4life | 87,616 | 15 | 6,400,000 | 202 |
| #ketopancakes | 87,076 | 17 | 5,700,000 | 52 |
| #lowcarbsnacks | 85,569 | 20 | 25,000,000 | 50 |
| #ketovegan | 85,206 | 18 | 3,400,000 | 70 |
| #ketoguidocookbook | 85,005 | 107 | 36,400 | 187 |
| #ketoprak | 83,456 | 8 | 97,700,000 | 55 |
| #ketogenicrecipes | 81,516 | 32 | 2,000,000 | 47 |
| #ketochocolate | 79,564 | 16 | 6,200,000 | 157 |
| #ketoguido | 76,748 | 19 | 6,300,000 | 53 |
| #ketoph | 75,385 | 11 | 2,400,000 | 37 |
| #ketolatina | 74,692 | 12 | 21,800,000 | 95 |
Target Demographic for Keto Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Keto-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 0.98% |
| 18-24 | 9.38% |
| 25-34 | 55.42% |
| 35-44 | 29.78% |
| 45-54 | 3.92% |
| 55-64 | 0.49% |
| 65+ | 0.02% |
| Gender | Share of Users |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
Most-followed Accounts for #Keto
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @keto.recipes_ | 1,290,000 | |
| @keto_guide_ | 1,210,000 | 283 |
| @keto.nation_ | 1,210,000 | 491 |
| @healthyfoodyess | 1,080,000 | 110 |
| @eatinghealthyfeed | 939,840 | 886 |
| @keto.fit.meal | 815,970 | |
| @cleaneatguide | 762,090 | 5,090 |
| @keto.challenge | 609,940 | 3 |
| @shredhappens | 534,790 | 787 |
| @quickketomeals | 516,780 | 793 |
| TikTok Account | Followers | Following |
|---|---|---|
| @lowcarblove | 1,200,000 | 241 |
| @cooklikeamother | 708,900 | 98 |
| @ketoparauno | 582,700 | 42 |
| @ketorecipes | 574,300 | 161 |
| @mandyleighmitchell | 468,200 | 2,510 |
| @simple.keto.recipes | 465,200 | 231 |
| @nicolesfitnesz | 427,600 | 1,940 |
| @ketokravings | 394,400 | 1,310 |
| @soyurielvidal | 364,700 | |
| @ketohealthtips | 289,600 | 23 |
How to Use Hashtags to Gain Followers
Hashtags (#) are specialized and unique keywords that boost the reach of your content on social networking sites. Users may access all social media postings using the same hashtag by tapping on any of them.
People use hashtags to organize content and increase target market interaction. For the best outcomes, you must be strategic in your use of them. That’s easier said than done.
Besides having to find the relevant and trending hashtags to put on your Instagram and TikTok posts, there are many things to know to have an ok strategy. Here are a few things that you should keep in mind.
1. Understand Your Target Audience
Not all hashtags are suitable for your account. You must determine your target audience first to select the best suited.
Determining your audience helps your business focus marketing campaigns and budgets on the potential groups to buy your products or use your services.
Ask yourself the following questions to understand who your audience is:
- Are your audiences old or young?
- Where do your audiences come from?
- What content do your audiences love?
- Who are your opponents?
- What are your strengths?
2. The Power of Relevant Hashtags
Use relevant hashtags if you already clearly understand which keywords are beneficial for your business. These hashtags may be a little more focused than the widely used hashtags you now use.
The best hashtags should be closely related to the content you publish, describe that content, and also mention your business. As a result, you can reach a more particular audience.
For instance, if your business specializes in skincare, it’s best to choose relevant hashtags like #skincareroutine, #skincare, or #skincareproducts.
3. Overusing Can Hurt You
Although hashtags are a fantastic technique to increase your content’s reach, you shouldn’t use them excessively.
Seeing over 30 hashtags in a single Instagram post is the most irritating thing ever. Also, your post won’t look good. It seems you’re making an excessive effort to draw attention.
Each Instagram post should only contain 15 to 20 hashtags. Whereas, Tiktok posts should only have 4-5 hashtags. Anything more can look spammy and will likely be penalized by the platform’s algorithm.
Not every post needs to contain similar hashtags. Only add them when they’re genuinely beneficial. Be selective!
4. Track And Analyze Hashtag Performance
Choosing the right hashtags to add to your content is just the first step in driving the growth of your account. The next important thing is to track and analyze the data you get from the published content, from hashtag performance to engagement rate. Without these data, you cannot tailor a suitable and effective strategy.
If you do this manually through Google Sheets or Excel, it is pretty tricky and time-consuming. Here are powerful tools that will help you relax in this:
- Flick is an all-in-one Instagram tool for hashtag suggestion, scheduling, & analytics. It helps to see where your post ranks on the hashtag page and receive detailed analytics of your hashtag performance.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Pay Attention to Trends
Emerging trends are constantly changing and updating. As soon as a new trend appears, people will try to follow it. This way, they will get benefit from this new trend. If you don’t mind, you are missing significant opportunities.
Regarding social media marketing, these emerging trends and hashtags can help you improve your business results and reach your goals in the shortest time possible.
Conclusion
Getting the most success out of your Instagram and TikTok accounts requires more than just posting your best content (though that is a great place to start). You also need to make sure that you’re getting the most out of your hashtags and interacting with your community.
That’s not to say you have to post with every hashtag on this list. In fact, if you’re using popular, trending hashtags, you won’t see as much growth from them as you would little-known ones. Because getting to the top and keeping the top on hashtag pages is extremely difficult with high-competition hashtags. But overall, these Keto hashtags will serve as a good guide for you to use in order to have wealthy accounts on TikTok and Instagram.
Related hashtags you should consider adding to your content to grow your audience are sushi, seafood, and barbeque.