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Vacation Hashtags for Maximum Exposure on Instagram and TikTok

Hashtags have become a crucial component of all marketing campaigns. They assist you in making connections with people who have similar interests.

The most fantastic strategy to broaden the exposure and reach of your content is to include relevant hashtags. They may aid in your business awareness efforts, traffic growth, and the development of loyal followers.

If you are looking for the best ways to find and use Vacation hashtags for Instagram and TikTok to promote your products, business, or simply profile, this article will be helpful.

Let’s scroll down and get pro tips!

Best Vacation Hashtags For Growth

Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:

  • Posts: means the total number of posts using the hashtag at the time of update.
  • Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
  • Views: means the total number of views that the hashtag has up to the time of update.
Recommendation: While the data we share is relatively new, you’d better use a tool like Flick to keep up with the latest trends and avoid old, inaccurate data.

Most Popular Hashtags

Below are the most popular Vacation hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.

#travelgram #holiday #vacation #beautifuldestinations #paradise #traveltheworld #exploring #beachvibes #vacations #bestvacations #vacationmode #scubadiving #vacationtime #familyvacation #postcardsfromtheworld #summervacation #luxuryhotel #vacationvibes #italy_vacations #europe_vacations #viewfromthetop #vegasvacation #sunsetview #vacationrental #vacationgoals

High Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#travelgram 165,000,000 47,232 554,800,000 4,800
#holiday 165,000,000 30,020 20,800,000,000 506,300
#vacation 144,000,000 13,964 23,100,000,000 428,740
#beautifuldestinations 60,387,275 7,319 726,700,000 2,800
#paradise 43,944,977 6,227 5,700,000,000 96,700
#traveltheworld 41,169,242 13,053 2,400,000,000 5,836
#exploring 19,568,742 4,639 2,600,000,000 9,000
#beachvibes 13,100,655 2,598 7,700,000,000 126,000
#vacations 11,223,763 1,776 3,000,000,000 28,700
#bestvacations 10,249,118 1,453 51,100,000 645
#vacationmode 9,892,903 1,938 3,600,000,000 193,900
#scubadiving 7,983,093 2,138 2,100,000,000 6,400
#vacationtime 5,588,753 565 120,900,000 5,487
#familyvacation 5,336,220 1,352 660,700,000 3,000
#postcardsfromtheworld 4,592,773 524 2,500,000 117
#summervacation 4,403,289 168 452,900,000 15,300
#luxuryhotel 3,960,162 1,881 285,900,000 671
#vacationvibes 2,197,702 692 223,400,000 2,555
#italy_vacations 2,179,323 633 2,300,000 109
#europe_vacations 2,099,989 1,453 1,900,000 128
#viewfromthetop 1,842,990 162 12,800,000 403
#vegasvacation 1,365,623 70 127,200,000 611
#sunsetview 1,277,388 766 83,800,000 3,300
#vacationrental 1,264,917 734 91,800,000 367
#vacationgoals 1,111,186 257 26,800,000 368

Medium Competition Hashtags

Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.

#vacationland #ineedavacation #onvacation #vacationmodeon #vacationwolf #vaycay #earthvacations #vacationhomes #familyvacations #moroccovacations #vacationing #vacationready #vacationnails #vacationplanning #vacationisover #vacation2021 #vacationoutfit #vacationdestination #luxuryvacations #vacationfun #discovervacations #summervacations #vacationover #vacationideas #vacation2022

Medium Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#vacationland 463,197 52 11,000,000 211
#ineedavacation 445,228 21 35,400,000 362
#onvacation 426,755 58 832,000,000 461
#vacationmodeon 393,721 38 33,700,000 1,898
#vacationwolf 362,151 37 1,400,000 108
#vaycay 357,582 16 36,000,000 1,000
#earthvacations 331,502 37 46,900 27
#vacationhomes 273,472 61 14,600,000 337
#familyvacations 266,482 59 11,400,000 262
#moroccovacations 240,178 51 2,600,000 111
#vacationing 216,157 21 9,600,000 126
#vacationready 212,881 16 11,900,000 313
#vacationnails 201,827 71 30,400,000 264
#vacationplanning 200,146 85 16,000,000 203
#vacationisover 195,537 6 5,700,000 101
#vacation2021 191,331 7 36,900,000 206
#vacationoutfit 189,749 38 35,100,000 263
#vacationdestination 188,677 50 24,000,000 359
#luxuryvacations 180,403 32 10,000,000 318
#vacationfun 179,013 18 29,500,000 391
#discovervacations 173,687 32 39,000 40
#summervacations 167,771 16 3,800,000 127
#vacationover 164,709 7 12,600,000 323
#vacationideas 160,460 46 44,200,000 212
#vacation2022 152,611 151 71,400,000 393

Low Competition Hashtags

Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.

#dreamvacations #europevacations #vacationwear #vacationday #vacationdays #vacationneeded #vacationflorida #vacationphotos #vacationphotographer #vacationrentalhomes #vacationsover #vacationbibleschool #vacationphotography #instavacations #vacationstartsnow #vacationworkout #vacationcountdown #beachvacations #vacationmoodon #vacationgram #canadavacations #insightvacations #francevacations #vacationsoon #vacationfood

Low Volume Instagram TikTok
Hashtag Posts Daily Posts Views Posts
#dreamvacations 99,415 57 5,700,000 139
#europevacations 99,004 35 30,700,000 323
#vacationwear 97,109 26 1,700,000 144
#vacationday 91,446 7 3,800,000 161
#vacationdays 84,851 12 7,000,000 382
#vacationneeded 84,487 10 5,800,000 130
#vacationflorida 84,022 20 1,700,000 122
#vacationphotos 83,817 20 5,500,000 142
#vacationphotographer 83,077 19 79,500 34
#vacationrentalhomes 80,266 27 661,400 90
#vacationsover 79,093 2 1,600,000 143
#vacationbibleschool 74,920 2 37,400,000 359
#vacationphotography 74,280 7 24,900 21
#instavacations 70,693 2 19,700 47
#vacationstartsnow 67,513 4 434,600 70
#vacationworkout 66,500 3 6,100,000 119
#vacationcountdown 59,341 8 998,800 94
#beachvacations 59,056 13 2,000,000 127
#vacationmoodon 57,700 5 6,300,000 245
#vacationgram 56,665 6 23,200 27
#canadavacations 56,281 10 26,000 50
#insightvacations 54,478 5 17,900 35
#francevacations 53,150 6 57,600 42
#vacationsoon 50,556 5 637,900 114
#vacationfood 49,798 6 5,600,000 179

Target Demographic for Vacation Hashtags

Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Vacation-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:

Age Range Share of Users
13-27 0.84%
18-24 9.05%
25-34 58.22%
35-44 26.88%
45-54 3.99%
55-64 0.99%
65+ 0.03%
Gender Share of Users
Female 66.76%
Male 33.24%

Most-followed Accounts for #Vacation

Here are the 20 most followed accounts on Instagram and TikTok in the industry. You can use this list to see how to create engaging content and find trending -related hashtags.

Instagram Account Followers Following
@patriciapoeta 3,110,000 1,840
@paixaoporviajar 2,380,000 405
@longtravelok 1,090,000 143
@lovegreatbritain 428,070 696
@atlantisbahamas 385,160 1,150
@adventure.ardor 363,810 51
@nicolemsunderland 363,490 90
@vidanta 322,950 764
@boltfarmtreehouse 310,480 1,790
@karnatakaworld 292,610 163
TikTok Account Followers Following
@followmeaway 1,500,000 236
@jerseyshore 1,300,000 27
@vrbo 866,500 80
@sa2eh 510,100 23
@mia.in.france 364,300 102
@wishfuldestinations 337,200 77
@team_roncrka29 330,400 434
@amorea_ 320,700 179
@sfkarla 187,700 19
@jjsuner 179,500 44

How To Use Hashtags The Right Way

Using hashtags (#) is crucial to reaching a broader audience on Instagram and TikTok. When you add hashtags, your posts will have a high chance of appearing on relevant hashtag pages.

In addition, with Instagram’s special favor for Reels, which is Instagram’s trump card to counter Tiktok, if you choose the right hashtags for Reels, you will be suggested on the Explore Page for the target audience.

It increases your exposure to those not following your page and allows you to participate in broader online discussions.

Hashtags on Instagram and TikTok may be an excellent way to create an online community and encourage people to interact with your business. However, not all businesses know how to use hashtags effectively on these social media platforms. If you are a novice, look through the tips below!

1. Understand Your Target Audience

Whether you plan to launch a new product or service is necessary to determine your target audience.

Each marketing campaign must have a target audience. If you don’t know who will be the best suited, producing content that engages the new audience will be challenging. Selling your offer gets even harder.

Follow the steps below to identify your target audience:

  • Segment the audience
  • Execute market research
  • Conduct competitor analysis
  • Interview the audience
  • Run, analyze campaigns and make adjustments

2. Don’t Use Too Popular Hashtags

Use relevant hashtags if you already clearly understand which keywords are beneficial for your business. These hashtags may be a little more focused than the widely used hashtags you now use.

The best hashtags should be closely related to the content you publish, describe that content, and also mention your business. As a result, you can reach a more particular audience.

For instance, if your business specializes in home decor, it’s best to choose relevant hashtags like #interiordesign, #homedesign, or #homestyle.

3. Avoid Too Many Hashtags

Although hashtags are a fantastic technique to increase your content’s reach, you shouldn’t use them excessively.

Seeing over 30 hashtags in a single Instagram post is the most irritating thing ever. Also, your post won’t look good. It seems you’re making an excessive effort to draw attention.

Each Instagram post should only contain 15 to 20 hashtags. Whereas, Tiktok posts should only have 4-5 hashtags. Anything more can look spammy and will likely be penalized by the platform’s algorithm.

Not every post needs to contain similar hashtags. Only add them when they’re genuinely beneficial. Be selective!

4. Find Out Which Hashtags Help You Gain Exposure

Hashtags remain the most convenient and effective way to market and grow your account on Instagram and TikTok. But don’t simply throw away hashtags that don’t work. You should find out which ones work and stick to them.

If you are already using the right hashtags, you can use those to grow your account even more. Monitor and analyze their performance daily. You can do it manually, but we recommend trying the following powerful tools to help you automate every things:

  • Flick allows you to track Instagram hashtag performance and see what’s trending across millions of them.
  • Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
  • Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.

Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.

5. Pay Attention to Trends

Always follow the trend to use hashtags that are easy to rank hashtag pages on Instagram and TikTok. But remember to create content that aligns with that trend and your account.

Most importantly, don’t hesitate to modify your hashtags if they are ineffective. Replace them with similar ones, which can help get much engagement and reach.

This way will enable you to attract more new potential target audiences for a lower investment

Conclusion

These Vacation hashtags will give you access to new users that might not have seen your content before. They will help you get more followers and grow your accounts on TikTok as well as Instagram faster.

Now the choice is yours. Be sure that the hashtags you use are relevant to the content of your post. Don’t spam people or go off on a tangent; otherwise, you risk being penalized by these platforms’ algorithms and abandoned by the users.

Related hashtags you should consider adding to your content for explosive growth are adventure, honeymoon, and beach.

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