Instagram and TikTok are excellent platforms for your business to grow. They allow you to reach out to potential customers, build a community of followers, and make money from your photos and videos. But how do you achieve these things? In addition to content being the top factor, hashtags are the second tool you can optimize immediately.
There are thousands of hashtags, and they change every day. This is why it is impossible for any human being to manually search through all of them and find the most relevant ones for your business.
Luckily, after a while of selection and research, today we will share lists of the most relevant and trending Wine hashtags for you to use for your content on TikTok and Instagram. We will also show tips and tools to help you do this faster and more comfortably.
Let’s start!
Best Wine Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Wine hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#wine #vino #winelover #winetasting #redwine #winetime #winelovers #winery #instawine #winestagram #whitewine #wineoclock #sommelier #winecountry #wines #winelife #winebar #wineporn #italianwine #naturalwine #winenight #winewednesday #wineglass #sparklingwine #winenot
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #wine | 71,344,470 | 18,943 | 9,000,000,000 | 44,429 |
| #vino | 16,773,614 | 5,044 | 2,400,000,000 | 8,511 |
| #winelover | 16,591,662 | 5,330 | 754,400,000 | 5,029 |
| #winetasting | 12,346,639 | 4,680 | 180,600,000 | 794 |
| #redwine | 9,395,660 | 2,521 | 631,500,000 | 3,055 |
| #winetime | 8,912,352 | 3,706 | 888,100,000 | 1,659 |
| #winelovers | 8,353,179 | 1,758 | 167,100,000 | 457 |
| #winery | 6,743,220 | 1,872 | 418,000,000 | 1,329 |
| #instawine | 6,286,240 | 1,969 | 8,700,000 | 47 |
| #winestagram | 5,381,094 | 1,616 | 31,300,000 | 54 |
| #whitewine | 4,514,546 | 931 | 111,900,000 | 656 |
| #wineoclock | 4,365,333 | 1,809 | 171,400,000 | 416 |
| #sommelier | 3,940,829 | 1,182 | 358,700,000 | 432 |
| #winecountry | 3,228,107 | 814 | 46,600,000 | 272 |
| #wines | 2,946,816 | 852 | 81,700,000 | 1,797 |
| #winelife | 2,946,114 | 1,109 | 52,700,000 | 479 |
| #winebar | 2,682,181 | 980 | 26,300,000 | 105 |
| #wineporn | 2,521,341 | 969 | ||
| #italianwine | 1,755,009 | 691 | 28,100,000 | 124 |
| #naturalwine | 1,660,648 | 521 | 32,500,000 | 235 |
| #winenight | 1,628,418 | 205 | 233,900,000 | 1,003 |
| #winewednesday | 1,596,880 | 1,341 | 37,900,000 | 371 |
| #wineglass | 1,515,108 | 324 | 376,100,000 | 521 |
| #sparklingwine | 1,309,755 | 313 | 58,900,000 | 107 |
| #winenot | 1,220,167 | 333 | 36,900,000 | 296 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#wineoftheday #winewinewine #lovewine #winepairing #finewine #vinoitaliano #wineblogger #winemaking #winelove #winesofinstagram #winecellar #organicwine #wineshop #rosewine #wineaddict #wineo #wineenthusiast #wineandcheese #goodwine #winepassion #wineclub #wineblog #winebottle #wineandfood #winetravel
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #wineoftheday | 983,735 | 309 | 842,700 | 50 |
| #winewinewine | 949,941 | 396 | 3,800,000 | 123 |
| #lovewine | 945,153 | 149 | 23,800,000 | 1,128 |
| #winepairing | 910,376 | 226 | 5,900,000 | 51 |
| #finewine | 891,181 | 850 | 70,400,000 | 1,536 |
| #vinoitaliano | 863,093 | 571 | 7,400,000 | 113 |
| #wineblogger | 830,872 | 339 | 6,000,000 | 182 |
| #winemaking | 828,149 | 133 | 237,100,000 | 173 |
| #winelove | 821,323 | 218 | 15,500,000 | 127 |
| #winesofinstagram | 816,248 | 271 | 297,200 | 32 |
| #winecellar | 810,240 | 224 | 25,200,000 | 188 |
| #organicwine | 791,217 | 264 | 3,200,000 | 78 |
| #wineshop | 781,299 | 324 | 74,400,000 | 14,651 |
| #rosewine | 772,711 | 137 | 13,100,000 | 84 |
| #wineaddict | 756,109 | 637 | 3,600,000 | 57 |
| #wineo | 755,443 | 51 | 53,200,000 | 169 |
| #wineenthusiast | 686,733 | 543 | 15,600,000 | 26 |
| #wineandcheese | 643,724 | 132 | 11,400,000 | 358 |
| #goodwine | 609,250 | 127 | 5,600,000 | 214 |
| #winepassion | 557,958 | 504 | 1,600,000 | 235 |
| #wineclub | 554,304 | 76 | 9,500,000 | 187 |
| #wineblog | 516,082 | 108 | 5,000,000 | 387 |
| #winebottle | 511,778 | 187 | 128,700,000 | 587 |
| #wineandfood | 491,937 | 133 | 1,300,000 | 49 |
| #winetravel | 473,149 | 109 | 1,100,000 | 43 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#wineplease #mywinemoment #wineworld #winedestinations #wineweekend #winebarrel #winefordays #wineofinstagram #youcansipwithus #winefriends #winemoment #wineandpaint #winelist #winepairings #winefarm #winedrinker #winecountryliving #wineculture #womenwholovewine #winebox #wineanddesign #winecountrywedding #wineandspirits #wineroom #wineevent
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #wineplease | 146,138 | 19 | 12,500,000 | 288 |
| #mywinemoment | 142,467 | 13 | 446,200 | 58 |
| #wineworld | 141,383 | 38 | 351,200 | 194 |
| #winedestinations | 138,776 | 26 | 127,900 | 42 |
| #wineweekend | 138,046 | 38 | 396,400 | 134 |
| #winebarrel | 137,917 | 29 | 5,400,000 | 149 |
| #winefordays | 132,639 | 9 | 729,700 | 118 |
| #wineofinstagram | 131,114 | 45 | 36,300 | 113 |
| #youcansipwithus | 129,174 | 21 | 5,400,000 | 127 |
| #winefriends | 124,482 | 39 | 7,800,000 | 62 |
| #winemoment | 123,727 | 19 | 1,700,000 | 235 |
| #wineandpaint | 123,453 | 39 | 3,100,000 | 147 |
| #winelist | 121,823 | 34 | 3,400,000 | 111 |
| #winepairings | 120,200 | 29 | 714,500 | 67 |
| #winefarm | 120,052 | 22 | 5,200,000 | 77 |
| #winedrinker | 119,242 | 22 | 16,900,000 | 286 |
| #winecountryliving | 116,146 | 22 | 182,000 | 134 |
| #wineculture | 115,358 | 20 | 640,800 | 218 |
| #womenwholovewine | 114,393 | 9 | 193,800 | 217 |
| #winebox | 111,788 | 18 | 16,100,000 | 72 |
| #wineanddesign | 111,604 | 20 | 278,700 | 100 |
| #winecountrywedding | 106,866 | 22 | 58,300 | 134 |
| #wineandspirits | 105,286 | 33 | 3,400,000 | 251 |
| #wineroom | 100,094 | 18 | 10,400,000 | 283 |
| #wineevent | 95,984 | 36 | 343,800 | 148 |
Target Demographic for Wine Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Wine-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and the ratio of male and female users is not significantly different. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 0.41% |
| 18-24 | 5.07% |
| 25-34 | 47.82% |
| 35-44 | 38.41% |
| 45-54 | 7.03% |
| 55-64 | 1.16% |
| 65+ | 0.11% |
| Gender | Share of Users |
|---|---|
| Female | 56.56% |
| Male | 43.44% |
Most-followed Accounts for #Wine
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @ginuwine | 937,310 | 1,420 |
| @kyle_maclachlan | 471,390 | 449 |
| @rare_wine | 458,090 | 1,580 |
| @winefolly | 405,420 | 1,340 |
| @james.suckling | 315,170 | 1,070 |
| @cinqueterretrip | 253,280 | |
| @decanter | 243,480 | 702 |
| @stellarosa | 219,540 | 1,050 |
| @maxiriedel | 201,340 | 425 |
| @kavitachanne | 185,950 | 2,280 |
| TikTok Account | Followers | Following |
|---|---|---|
| @apwasiwine | 1,600,000 | 99 |
| @italian_wines | 436,800 | 325 |
| @dina.helle | 380,300 | 647 |
| @unemployedwineguy | 325,500 | 116 |
| @patrickrichaud | 322,400 | 199 |
| @winewithdavid | 254,800 | 13 |
| @thewineguru | 195,300 | 78 |
| @bigsommenergy | 153,700 | 267 |
| @wine.inspires | 105,800 | 11 |
| @trotterwine | 104,300 | 38 |
How to Use Hashtags to Grow Your Account
Using hashtags (#) is crucial to reaching a broader audience on Instagram and TikTok. When you add hashtags, your posts will have a high chance of appearing on relevant hashtag pages.
In addition, with Instagram’s special favor for Reels, which is Instagram’s trump card to counter Tiktok, if you choose the right hashtags for Reels, you will be suggested on the Explore Page for the target audience.
It increases your exposure to those not following your page and allows you to participate in broader online discussions.
Hashtags on Instagram and TikTok may be an excellent way to create an online community and encourage people to interact with your business. However, not all businesses know how to use hashtags effectively on these social media platforms. If you are a novice, look through the tips below!
1. Know Who Your Target Audience Is
Identifying your target audience is the first thing before setting any marketing plan. What is your audience’s average age? What is their level of education? What content do they like? What is the main product of your business?
If you can’t answer clearly and in detail, how can you provide what they need? This is also why you choose the wrong hashtags, and the results are mediocre. Therefore, focus on analyzing your customers and competitors for an effective strategy.
2. Using Relevant Hashtags Is Important
Use relevant hashtags if you already clearly understand which keywords are beneficial for your business. These hashtags may be a little more focused than the widely used hashtags you now use.
The best hashtags should be closely related to the content you publish, describe that content, and also mention your business. As a result, you can reach a more particular audience.
For instance, if your business specializes in yoga, it’s best to choose relevant hashtags like #yogapractice, #yogalife, or #yogaeverydamnday.
3. Don’t Go Overboard
You may occasionally see people putting a lot of hashtags in their content, ranging from related hashtags to unrelated ones. This may help them in some way, and that is their intention. However, what works for their business probably won’t work for yours.
So don’t overdo them. They not only annoy your existing followers but also run the risk of making TikTok and Instagram’s algorithms flag or even ban your account. The end will be no good.
Follow the rules of social platforms! You should only put 15-20 hashtags on Instagram posts and 3-5 hashtags on TikTok posts. Also, don’t just copy and paste a repetitive list of hashtags into your content. Be selective and randomly use the ones that work.
4. Which Hashtags Actually Give You Engagement?
Hashtags remain the most convenient and effective way to market and grow your account on Instagram and TikTok. But don’t simply throw away hashtags that don’t work. You should find out which ones work and stick to them.
If you are already using the right hashtags, you can use those to grow your account even more. Monitor and analyze their performance daily. You can do it manually, but we recommend trying the following powerful tools to help you automate every things:
- Flick is an all-in-one Instagram tool for hashtag suggestion, scheduling, & analytics. It helps to see where your post ranks on the hashtag page and receive detailed analytics of your hashtag performance.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Keep Up With News & Trends
Trends change from day to day, and this is especially true of Tiktok and Instagram hashtags. Using the hashtags that you find most beneficial and relevant for your business is a must. However, always look for trending hashtags and content for explosive growth. Let’s make them fit together.
If possible and necessary, you should replace outdated hashtags with trendy ones that can attract much attention and engagement from your potential audiences. You know, the room for hashtags is limited.
Conclusion
Getting the most success out of your Instagram and TikTok accounts requires more than just posting your best content (though that is a great place to start). You also need to make sure that you’re getting the most out of your hashtags and interacting with your community.
That’s not to say you have to post with every hashtag on this list. In fact, if you’re using popular, trending hashtags, you won’t see as much growth from them as you would little-known ones. Because getting to the top and keeping the top on hashtag pages is extremely difficult with high-competition hashtags. But overall, these Wine hashtags will serve as a good guide for you to use in order to have wealthy accounts on TikTok and Instagram.
Related hashtags you should consider adding to your content to broaden your customer reach are BBQ, cigar, and seafood.