Instagram and TikTok may help you expand your business and generate enormous profits among the most effective marketing tools. Using hashtags on these social media platforms can have the power to make or destroy your marketing strategy.
If you use hashtags effectively, your content will reach and fascinate more people. As a result, you will get more followers and take to explosive growth. However, if you apply incorrectly, you risk annoying your potential followers and being severely punished by these platforms’ algorithms.
So, what are the best and trending Nail hashtags to put on Instagram and Tiktok? How to use them correctly?
You’ve landed on the right site. Let’s dive into this article to learn helpful tips!
Best Nail Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Nail hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#nails #nailart #nail #nailsofinstagram #manicure #gelnails #nailstagram #naildesign #instanails #nailsart #nailpolish #nailsoftheday #nailswag #nailsdesign #unhasdecoradas #nailstyle #nailsonfleek #acrylicnails #naildesigns #nails2inspire #nailartist #gelpolish #nailsalon #unhaslindas #nailporn
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #nails | 202,000,000 | 88,560 | 105,400,000,000 | 397,571 |
| #nailart | 115,000,000 | 36,313 | 32,400,000,000 | 113,020 |
| #nail | 71,468,838 | 34,133 | 15,600,000,000 | 60,864 |
| #nailsofinstagram | 57,330,628 | 37,029 | 392,100,000 | 780 |
| #manicure | 50,379,281 | 29,502 | 9,200,000,000 | 12,572 |
| #gelnails | 35,050,408 | 15,469 | 3,800,000,000 | 11,554 |
| #nailstagram | 32,187,349 | 9,960 | 146,900,000 | 298 |
| #naildesign | 31,105,904 | 13,267 | 1,700,000,000 | 3,871 |
| #instanails | 27,814,159 | 8,867 | 85,300,000 | 266 |
| #nailsart | 27,275,942 | 20,160 | 4,600,000,000 | 8,776 |
| #nailpolish | 26,516,593 | 6,305 | 3,400,000,000 | 19,908 |
| #nailsoftheday | 24,869,751 | 11,937 | 283,200,000 | 918 |
| #nailswag | 24,836,264 | 9,119 | 226,000,000 | 984 |
| #nailsdesign | 23,929,565 | 25,555 | 861,600,000 | 526 |
| #unhasdecoradas | 20,727,979 | 12,218 | 1,600,000,000 | 538 |
| #nailstyle | 19,553,250 | 12,008 | 461,800,000 | 655 |
| #nailsonfleek | 17,817,738 | 9,874 | 297,700,000 | 3,512 |
| #acrylicnails | 17,724,257 | 11,859 | 13,500,000,000 | 13,791 |
| #naildesigns | 17,038,871 | 11,501 | 4,800,000,000 | 756 |
| #nails2inspire | 15,789,503 | 6,431 | 85,800,000 | 329 |
| #nailartist | 15,245,859 | 10,937 | 4,600,000,000 | 11,177 |
| #gelpolish | 15,168,662 | 7,910 | 1,000,000,000 | 1,831 |
| #nailsalon | 14,608,076 | 5,053 | 3,100,000,000 | 19,651 |
| #unhaslindas | 14,035,830 | 6,634 | 475,200,000 | 428 |
| #nailporn | 13,205,474 | 4,254 | 197,400,000 | 690 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#nailvarnish #nailartoftheday #nailfeed #nailartlover #nailsswag #nailsdesigns #nailpolishlover #biabnails #nailru #nailboss #nails2021 #nailvideos #nailartcult #nailartpromote #nailartdiary #nailvideo #nailbeauty #nailextension #nailaddicts #brownnails #manicurenails #nailbling #nailenvy #rainbownails #nailartappreciation
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #nailvarnish | 678,807 | 31 | 9,500,000 | 487 |
| #nailartoftheday | 642,616 | 57 | 471,200 | 180 |
| #nailfeed | 640,684 | 300 | 10,100,000 | 72 |
| #nailartlover | 630,844 | 188 | 1,100,000,000 | 4,832 |
| #nailsswag | 611,190 | 210 | 18,000,000 | 256 |
| #nailsdesigns | 572,531 | 276 | 11,200,000 | 282 |
| #nailpolishlover | 554,456 | 123 | 7,200,000 | 191 |
| #biabnails | 553,026 | 1,857 | 149,500,000 | 413 |
| #nailru | 551,537 | 22 | 227,800 | 15 |
| #nailboss | 549,744 | 76 | 20,000,000 | 105 |
| #nails2021 | 546,187 | 44 | 69,600,000 | 146 |
| #nailvideos | 540,677 | 50 | 4,000,000,000 | 28,200 |
| #nailartcult | 530,800 | 44 | 786,500 | 434 |
| #nailartpromote | 530,695 | 27 | 926,100 | 477 |
| #nailartdiary | 519,423 | 37 | 777,300 | 257 |
| #nailvideo | 518,985 | 49 | 789,100,000 | 3,821 |
| #nailbeauty | 513,780 | 219 | 37,500,000 | 130 |
| #nailextension | 512,163 | 407 | 508,600,000 | 1,536 |
| #nailaddicts | 498,523 | 52 | 35,100,000 | 200 |
| #brownnails | 495,785 | 1,675 | 85,900,000 | 100 |
| #manicurenails | 495,672 | 858 | 15,300,000 | 103 |
| #nailbling | 491,942 | 56 | 14,000,000 | 102 |
| #nailenvy | 475,334 | 60 | 8,400,000 | 78 |
| #rainbownails | 471,256 | 60 | 109,600,000 | 333 |
| #nailartappreciation | 460,875 | 40 | 116,400 | 175 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#nailgeldenpasar #nailfoil #nailmob #snailmailideas #naildecor #nailpolishes #naillook #nailpainting #naillaquer #nailnailsnails #nailpolishstrips #nailartwedding #nailartvideo #enail #nailheaven #nailinsta #nailperfection #nailcommunity #nailfoils #manicuremonday #naildisign #naildone #naileadevora #nailpost #naildesigners
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #nailgeldenpasar | 199,792 | 122 | 1,200,000 | 262 |
| #nailfoil | 199,323 | 30 | 10,600,000 | 180 |
| #nailmob | 196,746 | 13 | 117,300 | 17 |
| #snailmailideas | 194,504 | 43 | 1,900,000 | 78 |
| #naildecor | 194,363 | 42 | 8,200,000 | 184 |
| #nailpolishes | 191,089 | 21 | 3,100,000 | 122 |
| #naillook | 188,489 | 24 | 1,400,000 | 143 |
| #nailpainting | 186,328 | 42 | 68,500,000 | 91 |
| #naillaquer | 186,151 | 8 | 101,200 | 231 |
| #nailnailsnails | 184,363 | 154 | 744,100 | 188 |
| #nailpolishstrips | 184,009 | 44 | 1,800,000 | 35 |
| #nailartwedding | 181,033 | 116 | 720,400 | 109 |
| #nailartvideo | 180,599 | 17 | 42,900,000 | 483 |
| #enail | 177,557 | 6 | 552,600 | 15 |
| #nailheaven | 174,860 | 49 | 4,800,000 | 123 |
| #nailinsta | 171,195 | 36 | 145,700 | 137 |
| #nailperfection | 169,317 | 77 | 4,000,000 | 148 |
| #nailcommunity | 165,124 | 68 | 8,600,000 | 146 |
| #nailfoils | 164,484 | 35 | 15,800,000 | 295 |
| #manicuremonday | 164,165 | 15 | 333,800 | 59 |
| #naildisign | 163,360 | 36 | 1,500,000 | 141 |
| #naildone | 161,604 | 47 | 10,300,000 | 126 |
| #naileadevora | 160,156 | 26 | 717,700,000 | 186 |
| #nailpost | 158,975 | 45 | 3,000,000 | 194 |
| #naildesigners | 155,285 | 74 | 3,000,000 | 223 |
Target Demographic for Nail Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Nail-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and primarily women. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 0.65% |
| 18-24 | 13.59% |
| 25-34 | 64.85% |
| 35-44 | 19.13% |
| 45-54 | 1.35% |
| 55-64 | 0.12% |
| 65+ | 0.01% |
| Gender | Share of Users |
|---|---|
| Female | 76.91% |
| Male | 23.09% |
Most-followed Accounts for #Nail
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @opi | 1,660,000 | 1,190 |
| @docepelicula | 1,320,000 | 1,130 |
| @cristina_sierranail | 1,000,000 | 2,270 |
| @unhass.decoradas | 817,220 | 5,930 |
| @matuszewsk.a | 736,980 | 617 |
| @dailynails31 | 718,880 | 18 |
| @the_gelbottle_inc | 691,140 | 5,810 |
| @about_naails | 587,990 | 19 |
| @nailzkatkat | 570,360 | 58 |
| @nailsdaily14 | 560,130 | 9 |
| TikTok Account | Followers | Following |
|---|---|---|
| @williamwu9 | 1,400,000 | 10 |
| @josue.pergo | 1,300,000 | 95 |
| @nailswsteph | 1,000,000 | 67 |
| @chishan9 | 1,000,000 | 212 |
| @missnailsalon2020 | 1,000,000 | 27 |
| @kiaraskynails | 854,200 | 178 |
| @barbie_nail | 806,300 | 40 |
| @lightslacquer | 763,400 | 83 |
| @nailsbyvivas | 669,700 | 589 |
| @mcmillannails | 567,200 | 661 |
How To Use Hashtags The Right Way
Using hashtags (#) is crucial to reaching a broader audience on Instagram and TikTok. When you add hashtags, your posts will have a high chance of appearing on relevant hashtag pages.
In addition, with Instagram’s special favor for Reels, which is Instagram’s trump card to counter Tiktok, if you choose the right hashtags for Reels, you will be suggested on the Explore Page for the target audience.
It increases your exposure to those not following your page and allows you to participate in broader online discussions.
Hashtags on Instagram and TikTok may be an excellent way to create an online community and encourage people to interact with your business. However, not all businesses know how to use hashtags effectively on these social media platforms. If you are a novice, look through the tips below!
1. Understand Your Target Audience
Whether you plan to launch a new product or service is necessary to determine your target audience.
Each marketing campaign must have a target audience. If you don’t know who will be the best suited, producing content that engages the new audience will be challenging. Selling your offer gets even harder.
Follow the steps below to identify your target audience:
- Segment the audience
- Execute market research
- Conduct competitor analysis
- Interview the audience
- Run, analyze campaigns and make adjustments
2. Don’t Use Too Popular Hashtags
Use relevant hashtags if you already clearly understand which keywords are beneficial for your business. These hashtags may be a little more focused than the widely used hashtags you now use.
The best hashtags should be closely related to the content you publish, describe that content, and also mention your business. As a result, you can reach a more particular audience.
For instance, if your business specializes in yoga, it’s best to choose relevant hashtags like #yogapractice, #yogalife, or #yogaeverydamnday.
3. Don’t Use Too Many Hashtags
You may occasionally see people putting a lot of hashtags in their content, ranging from related hashtags to unrelated ones. This may help them in some way, and that is their intention. However, what works for their business probably won’t work for yours.
So don’t overdo them. They not only annoy your existing followers but also run the risk of making TikTok and Instagram’s algorithms flag or even ban your account. The end will be no good.
Follow the rules of social platforms! You should only put 15-20 hashtags on Instagram posts and 3-5 hashtags on TikTok posts. Also, don’t just copy and paste a repetitive list of hashtags into your content. Be selective and randomly use the ones that work.
4. Find Out Which Hashtags Actually Get You Engagement
Hashtags remain the most convenient and effective way to market and grow your account on Instagram and TikTok. But don’t simply throw away hashtags that don’t work. You should find out which ones work and stick to them.
If you are already using the right hashtags, you can use those to grow your account even more. Monitor and analyze their performance daily. You can do it manually, but we recommend trying the following powerful tools to help you automate every things:
- Flick helps to find more quality hashtags to drive more impressions, profile views, and reach untapped audiences. It also helps create consistency with all aspects of your Instagram account, organized by project.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Don’t Ignore Trends
Emerging trends are constantly changing and updating. As soon as a new trend appears, people will try to follow it. This way, they will get benefit from this new trend. If you don’t mind, you are missing significant opportunities.
Regarding social media marketing, these emerging trends and hashtags can help you improve your business results and reach your goals in the shortest time possible.
Conclusion
These Nail hashtags will give you access to new users that might not have seen your content before. They will help you get more followers and grow your accounts on TikTok as well as Instagram faster.
Now the choice is yours. Be sure that the hashtags you use are relevant to the content of your post. Don’t spam people or go off on a tangent; otherwise, you risk being penalized by these platforms’ algorithms and abandoned by the users.
Related hashtags you should consider adding to your content for explosive growth are skincare, massage, and lash.