Instagram and TikTok are excellent platforms for your business to grow. They allow you to reach out to potential customers, build a community of followers, and make money from your photos and videos. But how do you achieve these things? In addition to content being the top factor, hashtags are the second tool you can optimize immediately.
There are thousands of hashtags, and they change every day. This is why it is impossible for any human being to manually search through all of them and find the most relevant ones for your business.
Luckily, after a while of selection and research, today we will share lists of the most relevant and trending Real Estate hashtags for you to use for your content on TikTok and Instagram. We will also show tips and tools to help you do this faster and more comfortably.
Let’s start!
Best Real Estate Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Real Estate hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#home #realestate #homesweethome #realtor #realestateagent #property #newhome #dreamhome #luxuryrealestate #realtorlife #sold #househunting #luxuryliving #realestatelife #realestateinvesting #realty #justlisted #homesforsale #realestateinvestor #firsttimehomebuyer #realtors #milliondollarlisting #newlisting #housegoals #homebuying
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #home | 198,000,000 | 33,978 | 53,600,000,000 | 999,747 |
| #realestate | 80,173,315 | 54,857 | 18,900,000,000 | 26,886 |
| #homesweethome | 62,600,204 | 4,022 | 2,400,000,000 | 34,242 |
| #realtor | 31,413,568 | 3,734 | 3,900,000,000 | 10,282 |
| #realestateagent | 20,652,419 | 8,528 | 1,700,000,000 | 4,213 |
| #property | 17,937,151 | 10,143 | 2,400,000,000 | 9,787 |
| #newhome | 16,325,630 | 10,108 | 2,900,000,000 | 9,051 |
| #dreamhome | 13,381,731 | 3,008 | 1,100,000,000 | 1,425 |
| #luxuryrealestate | 10,885,675 | 3,151 | 1,100,000,000 | 982 |
| #realtorlife | 10,685,455 | 1,709 | 706,000,000 | 4,294 |
| #sold | 10,539,586 | 3,846 | 743,800,000 | 7,759 |
| #househunting | 8,971,143 | 8,229 | 355,300,000 | 373 |
| #luxuryliving | 8,097,203 | 2,700 | 946,200,000 | 389 |
| #realestatelife | 6,635,303 | 2,234 | 472,300,000 | 1,309 |
| #realestateinvesting | 5,817,296 | 7,606 | 2,500,000,000 | 885 |
| #realty | 5,691,055 | 3,844 | 261,100,000 | 12,689 |
| #justlisted | 5,540,325 | 1,236 | 43,900,000 | 71 |
| #homesforsale | 5,239,420 | 1,104 | 87,800,000 | 207 |
| #realestateinvestor | 4,657,291 | 7,906 | 934,600,000 | 1,272 |
| #firsttimehomebuyer | 4,431,667 | 2,420 | 958,500,000 | 259 |
| #realtors | 4,020,492 | 1,762 | 159,200,000 | 507 |
| #milliondollarlisting | 3,961,455 | 3,253 | 106,600,000 | 479 |
| #newlisting | 3,759,949 | 3,253 | 70,600,000 | 176 |
| #housegoals | 2,812,203 | 503 | 361,200,000 | 468 |
| #homebuying | 2,805,556 | 1,758 | 351,600,000 | 503 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#relocation #realestateagency #realestateinvestors #torontorealtor #realestateteam #luxuryrealtor #miamirealtor #realestatephotographer #houstonrealtor #texasrealestate #locationlocationlocation #floridarealtor #oldhouses #losangelesrealestate #realtorlifestyle #realestatedevelopment #atlantarealtor #yourrealtor #texasrealtor #realestatestyle #realestatelifestyle #realtormom #njrealtor #foreclosure #instarealestate
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #relocation | 901,931 | 1,084 | 105,000,000 | 189 |
| #realestateagency | 886,955 | 538 | 4,700,000 | 34 |
| #realestateinvestors | 818,643 | 449 | 15,900,000 | 137 |
| #torontorealtor | 749,280 | 1,038 | 122,300,000 | 32 |
| #realestateteam | 746,470 | 180 | 13,100,000 | 226 |
| #luxuryrealtor | 739,366 | 955 | 26,300,000 | 251 |
| #miamirealtor | 687,328 | 351 | 23,700,000 | 35 |
| #realestatephotographer | 675,248 | 433 | 11,900,000 | 169 |
| #houstonrealtor | 659,175 | 521 | 109,200,000 | 702 |
| #texasrealestate | 651,174 | 491 | 147,900,000 | 190 |
| #locationlocationlocation | 620,023 | 328 | 8,400,000 | 29 |
| #floridarealtor | 600,755 | 1,430 | 72,600,000 | 55 |
| #oldhouses | 589,739 | 218 | 74,100,000 | 195 |
| #losangelesrealestate | 541,459 | 584 | 53,300,000 | 38 |
| #realtorlifestyle | 539,747 | 306 | 6,400,000 | 205 |
| #realestatedevelopment | 513,901 | 452 | 8,300,000 | 175 |
| #atlantarealtor | 510,336 | 340 | 36,000,000 | 188 |
| #yourrealtor | 505,958 | 258 | 5,500,000 | 161 |
| #texasrealtor | 466,802 | 524 | 56,200,000 | 290 |
| #realestatestyle | 464,198 | 276 | 5,000,000 | 132 |
| #realestatelifestyle | 461,440 | 287 | 3,700,000 | 68 |
| #realtormom | 459,446 | 248 | 43,300,000 | 99 |
| #njrealtor | 446,764 | 293 | 25,800,000 | 42 |
| #foreclosure | 446,406 | 190 | 56,200,000 | 525 |
| #instarealestate | 440,867 | 256 | 6,200,000 | 488 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#realestatestyling #realestateinlagos #housesales #realestateservices #realestatesydney #realestate101 #realestatequotes #realestateindia #dfwrealtors #atlantarealtors #realestatemom #realestatelaw #instaproperty #realestateportugal #realestatecanada #realestatealbania #realestateproperty #texasrealtors #realestatenz #finestrealestate #realtorgifts #realestateinnigeria #realestatesemarang #realestatetip #realestatepanama
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #realestatestyling | 99,457 | 41 | 87,300 | 248 |
| #realestateinlagos | 98,787 | 74 | 593,800 | 76 |
| #housesales | 97,382 | 40 | 1,100,000 | 39 |
| #realestateservices | 96,893 | 114 | 475,500 | 298 |
| #realestatesydney | 95,245 | 32 | 231,600 | 261 |
| #realestate101 | 89,661 | 153 | 12,700,000 | 97 |
| #realestatequotes | 89,342 | 61 | 2,200,000 | 162 |
| #realestateindia | 88,994 | 45 | 328,100 | 197 |
| #dfwrealtors | 88,515 | 46 | 2,900,000 | 32 |
| #atlantarealtors | 88,473 | 108 | 492,700 | 115 |
| #realestatemom | 85,006 | 44 | 5,300,000 | 85 |
| #realestatelaw | 81,724 | 102 | 5,700,000 | 73 |
| #instaproperty | 81,634 | 48 | 29,600 | 182 |
| #realestateportugal | 79,463 | 127 | 4,200,000 | 269 |
| #realestatecanada | 79,216 | 258 | 4,000,000 | 123 |
| #realestatealbania | 78,600 | 100 | 2,600,000 | 71 |
| #realestateproperty | 74,908 | 64 | 282,400 | 43 |
| #texasrealtors | 74,485 | 159 | 946,700 | 255 |
| #realestatenz | 73,609 | 35 | 1,300,000 | 283 |
| #finestrealestate | 73,209 | 81 | 126,100 | 68 |
| #realtorgifts | 72,670 | 35 | 1,700,000 | 286 |
| #realestateinnigeria | 72,558 | 59 | 425,300 | 249 |
| #realestatesemarang | 71,383 | 11 | 13,800 | 212 |
| #realestatetip | 71,168 | 145 | 48,400,000 | 168 |
| #realestatepanama | 70,644 | 123 | 1,000,000 | 99 |
Target Demographic for Real Estate Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Real Estate-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and the ratio of male and female users is not significantly different. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 0.36% |
| 18-24 | 5.12% |
| 25-34 | 48.54% |
| 35-44 | 38.31% |
| 45-54 | 6.55% |
| 55-64 | 0.91% |
| 65+ | 0.2% |
| Gender | Share of Users |
|---|---|
| Female | 52.83% |
| Male | 47.17% |
Most-followed Accounts for #RealEstate
Here are the 20 most followed accounts on Instagram and TikTok in the
| Instagram Account | Followers | Following |
|---|---|---|
| @d.signers | 4,500,000 | 34 |
| @luxury_listings | 2,480,000 | 610 |
| @lovefordesigns | 1,810,000 | 81 |
| @houseaddictive | 1,180,000 | 315 |
| @my_homes123 | 1,030,000 | 9 |
| @prefabrikevimcom | 870,460 | 174 |
| @themillionaires_mindset | 847,880 | 58 |
| @ig_interiors | 845,030 | 91 |
| @mikeytaylor | 788,440 | 1,580 |
| @jakeleicht | 733,070 | 942 |
| TikTok Account | Followers | Following |
|---|---|---|
| @heider_realestate | 3,400,000 | 56 |
| @tatlondono | 2,700,000 | 477 |
| @thachn | 2,000,000 | 68 |
| @samfasterfreedom | 1,700,000 | 15 |
| @zacharyloft | 1,600,000 | 55 |
| @chriskjchoi | 1,600,000 | |
| @summernewmann | 1,300,000 | 78 |
| @elddie_realestate | 1,300,000 | 246 |
| @royce_renovations | 1,100,000 | 7 |
| @seanlovesrealestate | 1,100,000 | 111 |
How To Use Hashtags The Right Way
Hashtags can be words, phrases, or numbers with a symbol # preceding it. Your audience may access a page displaying all the content tagged with a specific hashtag by clicking on it.
Utilizing hashtags can help categorize content and increase the content visibility on social media platforms, like Instagram and TikTok.
Putting hashtags on your Instagram or TikTok content is a fantastic approach to reaching more people concerned about your product, service, or business.
However, not all business owners know how to use them correctly and effectively. Here are important notes to make your hashtag strategy work. Let’s see!
1. Know Your Target Audience
If you are starting a new business, you have to think of the audience you want to target. Do you want to sell products to people interested in sports or fashion? If your business is for people who like sports, what type of sport is it, how old are the players, and what gender are they?
If you want more followers and engagement on your Instagram and TikTok accounts, you should know who is most likely to like your content and what content they are most interested in. A thorough understanding of your audience will help you create an appropriate content plan, including selecting hashtags.
2. Choose Relevant Hashtags
It’s crucial to select relevant hashtags that your target audience will search for and can quickly recall. This is also the ultimate goal of all internet search engines, here’re Instagram and TikTok.
Their algorithm will measure the audience’s response to your content, including hashtags. As a result, if your content is relevant to what users are looking for, you will be considered to keep the top of the hashtag page, which is where every business owner wants to be.
For instance, if your business specializes in home decor, it’s best to choose relevant hashtags like #interiordesign, #homedesign, or #homestyle.
3. Overusing Can Hurt You
Although hashtags are a fantastic technique to increase your content’s reach, you shouldn’t use them excessively.
Seeing over 30 hashtags in a single Instagram post is the most irritating thing ever. Also, your post won’t look good. It seems you’re making an excessive effort to draw attention.
Each Instagram post should only contain 15 to 20 hashtags. Whereas, Tiktok posts should only have 4-5 hashtags. Anything more can look spammy and will likely be penalized by the platform’s algorithm.
Not every post needs to contain similar hashtags. Only add them when they’re genuinely beneficial. Be selective!
4. Which Hashtags Actually Give You Engagement?
You can’t just look and guess. The data obtained after marketing campaigns and the content you published on Instagram and Tiktok will determine your business’s success. So, constantly monitor and analyze performance to come up with the best hashtags and content strategy.
Here are some powerful analytics tools you can use to track the performance of your hashtag on social media platforms:
- Flick helps to find more quality hashtags to drive more impressions, profile views, and reach untapped audiences. It also helps create consistency with all aspects of your Instagram account, organized by project.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Stay Up to Date on Emerging Trends
Emerging trends are constantly changing and updating. As soon as a new trend appears, people will try to follow it. This way, they will get benefit from this new trend. If you don’t mind, you are missing significant opportunities.
Regarding social media marketing, these emerging trends and hashtags can help you improve your business results and reach your goals in the shortest time possible.
Conclusion
One of the most important things for small businesses to grow and find unlimited potential is reaching more target people. Consistently using hashtags is a powerful tool, as it allows you to tap into the conversation that’s already happening.
Content that doesn’t get interacted with is content that didn’t result in exposure. In the end, if you want to get more engagement on your Instagram and TikTok content, don’t wait, try out with these most relevant Real Estate hashtags.
Related hashtags you should consider adding to your content to grow your audience are apartment, airbnb, and travel.